MaGeAu Naturel Appoints Advisory Board to Support Growth

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July 22, 2026 8:20 AM EDT

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MaGeAu Naturel, the natural skincare and haircare brand created for sensitive and treatment-affected skin, has appointed its Advisory Board to support the next phase of its growth. Selected through the Veblen Director Programme, the five advisors bring expertise across operations, finance, commercial expansion, healthcare-adjacent growth and brand development. Their appointment will support MaGeAu Naturel as it strengthens its foundations, expands market access and builds long-term trust around products designed for vulnerable skin and scalp needs.

Singapore, 22nd Jul 2026 - MaGeAu Naturel, the natural skincare and haircare brand created for sensitive and treatment-affected skin, has appointed its Advisory Board to support the next phase of its growth. Selected through the Veblen Director Programme, the five advisors bring expertise across operations, finance, commercial expansion, healthcare-adjacent growth and brand development. Their appointment will support MaGeAu Naturel as it strengthens its foundations, expands market access and builds long-term trust around products designed for vulnerable skin and scalp needs.

"MaGeAu Naturel was born from lived experience and a clear mission to create safe, minimalist products that care for the body without compromising long-term health," said Geraldine Poukens, Founder of MaGeAu Naturel. "This Advisory Board brings valuable experience across strategy, operations, commercial growth and brand-building, and I am delighted to welcome them as we continue growing a brand rooted in care, trust and simplicity."

Appointed Advisory Board Members

Sue Nock - Chair of the Board, a senior supply chain and operations leader with deep experience across consumer goods, retail and mission-driven organisations. She brings expertise in scaling operations, strengthening supply chains, supporting new product development and helping founders translate vision into operational clarity and long-term resilience.

"I am proud to join MaGeAu Naturel as Advisory Board Chair," said Sue Nock, Chair of the Board at MaGeAu Naturel. "Geraldine's passion and determination are remarkable, and it's a privilege to support her as she grows this beautiful brand."

Silvia Mettauer - Board Advisor, a finance and strategy leader with more than 25 years of senior experience in corporate pharma across global, regional and country roles. She brings expertise in governance, financial oversight, stakeholder alignment and turning complexity into clear, actionable direction during periods of growth and change.

"Joining the MaGeAu Naturel Advisory Board feels like a natural next step," said Silvia Mettauer, Board Advisor at MaGeAu Naturel. "Geraldine has built a product rooted in lived experience, designed for vulnerable skin and positioned to earn trust. Supporting that next phase of scale is exactly the kind of work that makes governance meaningful."

Mina Ghaly - Board Advisor, an inclusive leader and life sciences ingredients expert with more than 17 years of global experience across operations, sales, procurement and business development. He brings expertise in healthcare-adjacent growth, sourcing, strategic partnerships, supply risk management and building commercially sustainable businesses.

"I am honoured to join the Advisory Board of MaGeAu Naturel," said Mina Ghaly, Board Advisor at MaGeAu Naturel. "My goal is to help translate the brand's powerful founding story into a scalable commercial vision and support its growth through strong partnerships and wider market access."

Rafik Zahy - Board Advisor, an international business development leader with more than 18 years of experience scaling businesses across B2B, pharmaceutical and specialty chemical sectors. He brings expertise in market entry, P&L management, product launch, stakeholder partnerships and regional expansion across EMEA and the wider MEA region.

"Joining the Advisory Board of MaGeAu Naturel reflects my conviction that purpose-driven healthcare brands deserve the same strategic rigour as global enterprises," said Rafik Zahy, Board Advisor at MaGeAu Naturel. "I look forward to helping position the brand for wider access and long-term commercial strength."

Victoria L. Chapman - Board Advisor, an award-winning and Emmy-nominated producer, writer and founder with broad experience helping creators, founders and non-profits turn ideas into impact. She brings expertise in storytelling, brand awareness, strategic guidance and building the credibility infrastructure needed to grow mission-led brands.

"It is my honor to join the MaGeAu Naturel advisory board and put my media and brand experience in service of something that genuinely matters," said Victoria L. Chapman, Board Advisor at MaGeAu Naturel. "I look forward to helping Geraldine and the team build the visibility, partnerships and credibility needed for the next stage of growth."

The appointment of the Advisory Board marks an important step in MaGeAu Naturel's development as the company continues to grow a trusted range of natural, magnesium-rich products designed to support sensitive and post-treatment skin and hair with simple, effective formulations. The brand's range includes haircare, body care and targeted essentials such as SPF lip care, travel formats and refill pouches designed to reduce plastic use and carbon footprint.

About MaGeAu Naturel

MaGeAu Naturel creates 100% natural, magnesium-infused skincare and haircare designed for sensitive and treatment-affected skin. Founded by cancer survivor Geraldine Poukens, the brand was built with a clear mission to offer safe, minimalist products that care for the body without compromising long-term health. Its formulas are designed to be simple, effective and compatible with even the most sensitive skin. The brand also emphasises refillable formats, reduced plastic use and lower environmental impact, and has been recognised through the Global Green Beauty Awards, the Beauty Shortlist Awards and the Free From Skincare Awards.

Learn more at: https://mageaunaturel.com

About the Veblen Director Programme

The Veblen Director Programme empowers executives and professionals with the skills and knowledge to excel in board and advisory roles. Through training, education, and a global network of skilled board members, Veblen supports organisations in navigating complex challenges, driving sustainable growth, and building impactful leadership teams.

Learn more at: https://www.veblendirectors.com

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