MOTTO® Expands Leadership Team with Strategic Hire of Grant Oorloff

Renowned Branding Agency Hires Former R/GA Executive to Drive Global Growth, Marketing, and Innovation

NEW YORK, Feb. 27, 2025 /PRNewswire/ -- Motto^®, a leading branding firm for positioning, scaling, and reinventing companies in the tech and innovation space, announces today the hiring of Grant Oorloff as Director of Client Partnerships. A seasoned branding and marketing leader, Oorloff brings extensive experience leading global brand programs for some of the world's most influential companies including Samsung, YouTube, Nike, Shopify, and EA Sports. Most recently, he served as Global Business Lead at R/GA where he led the PlayStation account.

Oorloff joins Motto^® at a time of expansion and growth, reinforcing the agency's aim to drive brand innovation and creativity on a global scale. His expertise in executing branding and marketing programs across EMEA, APAC, and the U.S. will be instrumental in expanding Motto's global presence and strengthening partnerships with high-growth companies looking to sharpen their positioning, ignite growth, and increase brand value. In his new role, Oorloff will focus on shaping the agency's service offerings, building strong client partnerships, and driving new business opportunities for Motto^®.

"Modern businesses face tough challenges that require fresh thinking and new ways of working. At Motto^®, we believe every strategic decision should be guided by a big idea—one that clearly shows what you stand for. Branding is about more than just aesthetics—it's about defining a company's purpose, positioning, and personality in a way that creates lasting impact," says Ashleigh Hansberger, Co-founder & COO of Motto^®. Sunny Bonnell, Co-founder & CEO of Motto^® emphasizes, "Grant's energy and expertise in fueling strategic growth makes him a powerful contributor to our team."

Oorloff underscores Motto's unique approach, stating, "Leaders today are under immense pressure to differentiate and stay relevant. I've long admired Motto's ability to build bold, future-focused brand strategies, identities, and experiences that help companies rise above the noise. I'm thrilled to be joining a team that sees brand as a driver of innovation."

About Motto^®:
Motto^® is a leading strategic branding agency that helps innovative tech companies build future-ready brands. Motto^® partners with leadership teams to steer business strategy, brand innovation, and transformation projects with clients, including Google, Andela, Impel.ai, Goodnotes, Klaviyo, and CloudBees. Through its proprietary Ideas Worth Rallying Around^® methodology, Motto^® aligns vision, culture, and brand to drive impact. For more information, visit wearemotto.com.

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SOURCE Motto