MARY & PIP LAUNCHES TO BRING BEHAVIORAL SCIENCE INTO WEALTH MANAGEMENT

Founded by former private wealth manager, model, and television star Mary Holland Nader, the wealth management and personal finance platform combines personalized financial guidance, investing and proven behavioral science to help build better money habits.

NEW YORK, Oct. 15, 2026 /PRNewswire/ -- Mary & Pip today announced its official public launch, introducing a new kind of finance app designed to help people stop overthinking — or underthinking — their finances and start taking meaningful action.

Financial advice is everywhere, yet managing money can still feel fragmented, overwhelming and deeply personal. Mary & Pip brings users' broader financial life into one place, identifies a clear next step based on their priorities, and gives users the tools to act on that recommendation directly within the platform.

At the center of the product is a behavioral system designed to make better financial decisions easier to understand, easier to execute and easier to repeat.

The platform was founded by Mary Holland Nader, a former Deutsche Bank private wealth manager turned entrepreneur, model and star of Hulu's Love Thy Nader. After working with high-net-worth clients while simultaneously navigating the realities of a modern, variable-income career, Nader saw a clear divide: sophisticated financial support was readily available to those who had already accumulated wealth, while many capable and ambitious people were left to navigate important financial decisions largely on their own.

"We don't believe the answer is giving people more financial homework," said Mary Holland Nader, Founder and CEO of Mary & Pip. "Most people already know they should save, invest, pay down debt, or build an emergency fund. The problem is that there are endless ways to do those things, and more choice doesn't always create more clarity—it can create overwhelm and decision paralysis. The harder part is knowing what matters most right now and turning that knowledge into consistent action. We built Mary & Pip to close that gap."

Nader is building Mary & Pip alongside Co-Founder, President, and Chief Investment Officer Kara Cooke. The two first met at the University of Georgia before beginning careers advising ultra-high-net-worth clients, with Cooke going on to spend five years at UBS Private Wealth Management.

Mary & Pip is female-founded and operated, bringing a distinctly fresh perspective to a financial services industry that has historically been male-dominated. But the company isn't just changing who is building and operating financial products—it is rethinking what a financial brand can look and feel like altogether. 

At first glance, Mary & Pip could easily be mistaken for a consumer wellness or lifestyle brand, and that is intentional. With a community-first, culturally fluent approach, the company is bringing investing and financial routines into the broader wellness conversation. From a network of 30 college ambassadors across the country tracking their game-day spending and opening their first accounts, to community financial-wellness workouts and walks, to co-branded merchandise and activations with familiar consumer brands, Mary & Pip is making money feel relevant, social and approachable. By treating financial wellness as an everyday part of overall wellness—and building a brand people actually want to engage with—Mary & Pip is bringing a new kind of energy and cultural relevance to an industry that has long been missing both.

From Knowing to Doing: Mary & Pip was built around a simple belief: financial confidence comes through action, not perfection.

Built for a generation facing growing financial anxiety, Mary & Pip's Chief Behavioral Scientist incorporates psychology into features to reduce overwhelm, build confidence, and guide better financial decisions. Its features are designed to make financial progress feel less complicated and more like a natural part of everyday life.

Core features include:

• High-Yield Cash Accounts offering users yield on their savings.
• Professionally managed investing designed to help users build long-term wealth without having to select and manage every investment themselves.
• Budgeting and goal-setting tools tailored to the life each user is working toward.
• A personalized Financial Health Score that gives users a clearer understanding of their current financial picture and areas that may need attention. Developed alongside their Chief Behavioral Scientist, Vishal George.
• Guided next steps that help users move forward with greater clarity and confidence.
• The Weekly Money Ritual, a guided financial check-in designed to build awareness, consistency and healthier long-term habits.

 As a fiduciary and registered investment advisor, Mary & Pip is committed to acting in its clients' best interests at every step.

A More Human Approach to Financial Wellness.

Mary & Pip sits at the intersection of financial guidance, behavioral science, personal well-being, and long-term wealth building. The platform is designed for a generation that has more financial choices than ever, but little clarity on what makes sense for their situation.

At its core, Mary & Pip is working to build a healthier relationship between people and their money—one rooted in clarity, consistency and informed action.

Because financial health is not a finish line. It is a ritual.

Mary & Pip is now publicly available in the App Store.

To learn more, visit MaryandPip.com.

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About Mary & Pip

Mary & Pip is a wealth management and personal finance platform built to help the next generation feel more confident and in control of their money. The platform combines financial guidance, investing, financial education and proven behavioral science to help users understand their financial picture, determine what to do next and turn better financial decisions into lasting habits.

Through guided next steps and repeatable financial routines—including a personalized Financial Health Score and weekly Money Ritual—Mary & Pip helps users turn intention into action and make financial progress part of everyday life. Built around the belief that financial confidence comes through action, not perfection, Mary & Pip makes it easier to start where you are, build healthier habits and take meaningful steps toward greater financial independence.

Mary & Pip was founded by Mary Holland Nader, a former Deutsche Bank private wealth manager turned entrepreneur, model and star of Hulu's Love Thy Nader. The idea grew from Mary Holland's firsthand experience navigating both traditional finance and the realities of a modern, variable-income career. She is building Mary & Pip alongside Co-Founder, President, and Chief Investment Officer Kara Cooke, formerly of UBS Private Wealth Management, bringing traditional financial services and investment experience to a platform designed to make finance feel more approachable, human and relevant to everyday life.

At its core, Mary & Pip is building a healthier relationship between people and their money—one rooted in clarity, consistency and informed action. Financial health isn't a finish line—it's a ritual.

Mary & Pip is an SEC-registered investment adviser and SOC 2 Type I certified. For more information, visit MaryandPip.com 

Press Contacts:
Leigh Fidler Mulato, Co-Founder PRIVY PR | [email protected]
Danielle Vreeland, Co-Founder PRIVY PR | [email protected] 

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