Lyra Collective Develops Motion-Ready Campaign Assets for Arena Display Systems

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April 9, 2026 10:20 AM EDT

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New York, NY, United States, 9th Apr 2026 - Large-scale digital display systems are widely used in sports arenas and live event venues, where visual content must remain legible across expansive viewing areas and communicate clearly to large audiences.

Lyra Collective Develops Motion-Ready Campaign Assets for Arena Display Systems

Lyra Collective, a New York-based e-commerce portfolio company formerly known as Forum Brands, announced the development of motion-ready campaign assets created for arena display systems as part of marketing materials for LOLA, a brand within the company’s portfolio.

The visuals were developed for display environments commonly found in indoor arenas, including ribbon boards, perimeter displays, and central scoreboard screens. These systems present visual messaging to audiences across significant viewing distances and often require motion-based visual formats adapted for large-scale displays.

Senior Designer Soo Jin Kim led the development of animated campaign visuals adapted for arena display environments. The work focused on preparing motion-ready assets designed to maintain clarity, visual hierarchy, and readability when presented across large-format display systems during live events.

“In large venues, visual communication must be immediate and easily recognizable,” Kim said. “Motion and simplified visual structures help ensure that messages can be understood quickly by audiences in fast-paced environments.”

Large-format display networks are increasingly used across sports, live entertainment, and event environments, combining animated visuals, static graphics, and broadcast content to present visual messaging in shared public spaces.

Lyra Collective develops brand campaigns, visual systems, and digital marketing assets for consumer brands operating across digital platforms and live event environments.

About Lyra Collective

Lyra Collective is a New York-based e-commerce portfolio company focused on brand campaigns, visual storytelling, and digital marketing initiatives.

About Soo Jin Kim

Soo Jin Kim is a Senior Designer based in New York. Her work focuses on visual campaign development, motion-based marketing assets, and digital design for consumer brands.