Lubrizol to Participate at American Coatings Show (ACS) 2016

CLEVELAND, March 3, 2016 - The Lubrizol Corporation announces it will participate at the American Coatings Show, which will be held April 12-14 in Indianapolis, IN.

Lubrizol experts will present two technical presentations at the American Coatings Conference that should prove highly informative for coatings formulators. The first presentation, on April 12, will focus on "Novel Waterborne Polyurethane Dispersions for Coatings." The second, on April 13, will cover "Low VOC/High Renewable Content Technology for Coatings." A poster presentation on April 11 will showcase "Versatile New Polymer Technology for Liquid Applied Roof and Façade Coatings."

In addition to these technical presentations, Lubrizol will deliver several product presentations to promote innovative technologies that enable formulators to design new performance enhancements into their coatings. These presentations will be held on the tradeshow floor at various times throughout the week.

Lubrizol will also exhibit in booth #1643, showcasing new coating technologies for diverse surfaces and substrates, including masonry, metal and wood. Lubrizol experts will be on-hand to discuss how these technologies can deliver new levels of performance.

"The American Coatings Show is one of the most widely attended events that impacts our industry," notes Brian Marsicano, global business director, Lubrizol Performance Coatings. "It presents an outstanding opportunity for us to raise awareness about new Lubrizol technologies. We've been busy innovating, and we look forward to discussing how our latest products and expertise can bring value to our customers' brands through differentiated coating performance."

ACS visitors are invited to stop by the Lubrizol exhibit to explore an extensive portfolio of performance coating solutions, including several recent innovations:

·         New Permax(TM) technology for excellent corrosion protection and adhesion promotion for metal applications.

·         Revolutionary Aptalon(TM) polyurethane dispersion technology for outstanding wood protection

·         Novel Carboset^® resin technology for performance roof coatings

·         Advanced Solsperse(TM) hyperdispersants for optimal pigment dispersion

For more information about Lubrizol's participation at ACS 2016, visit https://www.lubrizol.com/coatings/acs-2016/index.html

About Lubrizol Performance Coatings
At Lubrizol, we innovate coatings solutions that help our customers balance the aesthetics, durability, and functionality needs of their products for a wide array of surfaces and substrates. Our strength is in collaborating with customers to solve their toughest challenges-such as making coatings safer, enhancing production efficiency and reducing environmental impact-without compromising performance. To learn more, contact your Lubrizol representative or visit www.lubrizol.com/coatings

 About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact.  It produces and supplies technologies to customers in the global transportation, industrial and consumer markets.  These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel.  In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 9,000 employees worldwide.  Revenues for 2015 were $7 billion.  For more information, visit lubrizol.com.

Media Contact

Mike Heil

216-447-5176

Website: www.lubrizol.com

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