London Wine Startup Ourglass Named Best Wine Subscription Club by Decanter

Ourglass named 'Best Wine Subscription Club' by the world's most trusted wine publication

London, July 2, 2025 -- Ourglass, the London-based wine subscription platform, has been named Best Wine Subscription Club by Decanter magazine, surpassing major players in one of the most competitive categories of the Decanter Retailer Awards.

The expert judging panel included Peter Richards MW (Chair), Michelle Cherutti-Kowal MW, Andy Howard MW, Simon Field MW, Laura Clay, Leona De Pasquale and Mags Janjo.

“The self-stated aim of Ourglass is ‘to turn wine drinkers into wine lovers’. Judges were impressed by the user-friendly and comprehensive nature of the subscription offering, complete with assigned wine professionals, videos and various thematic levels.” — Decanter

“This award validates our mission to democratise taste,” said Benedict Johnson, Founder & CEO. “Even as we grow, we remain committed to small producers and limited releases that help curious tasters learn, explore and enjoy wine in a meaningful way.”

Recent boxes have featured wines from Raúl Pérez, Sylvain Pataille, Joh. Jos. Prüm, Sugrue South Downs, Adi Badenhorst and Hirsch Vineyards – producers known for character, site expression and thoughtful winemaking.

The journey begins with personal contact from the founder to understand each member’s preferences, dislikes and aims. Every new subscriber receives a Welcome to Wine tasting booklet, detailed food pairings, and access to a growing library of expert-led video and blog content designed to build knowledge and confidence.

With zero paid advertising, Ourglass has grown organically through word-of-mouth, critical acclaim and a 4.7 out of 5 Trustpilot rating.

“Great wine, lovely people. I look forward to the wines each month. Customer service is quick, personalised and lovely all around.” – Emily Hoffman, Trustpilot

The Ourglass four-stage curation model includes: sourcing from low-intervention producers; expert blind tastings; educational framing; and storytelling that connects wine, people and place.

Following collaborations with Tim Hayward, Michael Sager and Amelia Singer, Ourglass is releasing a new film series with Rankin, shot at Planque in East London.

Award results: https://www.decanter.com/wine-news/decanter-retailer-awards-the-2023-winners-511879

For more information about Ourglass, use the contact details below:

Contact Info:
Name: Benedict Johnson
Email: Send Email
Organization: Ourglass
Address: Ourglass & Partners Ltd, 3a Shaftesbury Road, London, N19 4QW, United Kingdom
Phone: +44 (0)7805 063580
Website: http://www.ourglass.wine

Release ID: 89163634

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