Lightfully Behavioral Health Promotes Britt Freiden to Chief Strategy Officer

THOUSAND OAKS, Calif., Aug. 28, 2025 /PRNewswire/ -- Lightfully Behavioral Health today announced the promotion of Britt Freiden to Chief Strategy Officer (CSO), reflecting the company's continued strength as a leader in high-quality, evidence-based mental health care and its commitment to thoughtful, sustainable growth. With a strong leadership team, proven growth trajectory, and dedicated clinical staff, Lightfully continues to invest in the systems and strategy that will expand its mission and reach in the years ahead.

Freiden has served as Senior Vice President of Strategy and as interim Chief Growth Officer, where she built the company's growth strategy and established new systems and processes to strengthen alignment and scalability. She brings extensive expertise in strategy, systems implementation, and operational management, with executive leadership experience across three high-growth behavioral health organizations.

As CSO, Freiden will be responsible for leading enterprise strategy, long-range planning, business systems alignment, and the data and analytics infrastructure that supports decision-making and demonstrates outcomes. She will also oversee the evaluation of new markets and services, including program development and de novo site launches, while partnering closely with Lightfully's executive team to translate strategy into measurable impact.

"Britt's promotion reflects both her tremendous contributions and Lightfully's commitment to developing leaders from within," said Jennifer Steiner, Chief Executive Officer of Lightfully Behavioral Health. "Her deep expertise, data-driven insights, and passion for quality care have positioned Lightfully with the clarity, structure, and strategy needed to fuel our next phase of growth."

Throughout her career, Freiden has dedicated herself to serving individuals with eating disorders, substance use disorders, and primary mental health diagnoses in a range of organizational settings, from non-profits to publicly traded companies. A Certified Project Management Professional (PMP), she is passionate about leveraging evidence and analytics to improve care quality and outcomes.

About Lightfully Behavioral Health

Lightfully Behavioral Health is a leading provider of Primary Mental Health treatment, offering a full continuum of care including Residential Treatment, Partial Hospitalization (PHP), and Intensive Outpatient Programs (IOP). With a commitment to compassionate, evidence-based treatment, Lightfully is transforming how mental health care is delivered through clinical excellence, outcomes research, and a patient-first approach. The company stays true to its purpose of Changing Lives, Compassionately.

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SOURCE Lightfully Behavioral Health