Leaders In Customer Loyalty Recognized At 2017 Customer Expo

NASHVILLE, Tenn., Nov. 8, 2017 /PRNewswire/ -- With customer loyalty now being recognized as the key to business success, brands who excel in the effort were honored on Tuesday night at the Loyalty360 Customer Awards during the inaugural Customer Expo in Nashville, Tenn. Some of the top brands in loyalty marketing, customer experience, and customer engagement were recognized in six categories, as well as a small group of brands and vendors who were honored with the prestigious 2017 Loyalty360 Honors Awards.

The Loyalty360 Honors were awarded separately to brands and suppliers that, based on the extensive industry experience of Loyalty360 and the conference advisory board, have shown a unique drive, passion, focus, and commitment to advance the customer landscape.

Caesars Entertainment was the night's big award winner, being named Company of the Year, as well as being named the Platinum Award winner in the Brand 360-Degree Award category. To qualify for the 360-Degree Award, a company must submit an entry in at least three of the six categories.

Caesars also earned a Platinum Award for Operational Innovation, Gold Awards for both Loyalty & Advocacy as well as Organizational Commitment, and a Silver Award for Operational Excellence.

Jeff Sopko, president of Baesman Insights and Marketing, was named Executive of the Year, while MGM Resorts International was honored for New Product or Service Innovation. Royal Bank of Canada was honored with the Customer Service Innovation Award, and Nissan & Infiniti was recognized for Sales Innovation.

"We had more than 100 brands submit entries and this year's winners demonstrated excellence in customer-centricity," said Loyalty360 CEO and CMO Mark Johnson. "The awards recognize brands that are truly working to build stronger and deeper relationships with their customers. The categories represent key tenets of a brand's interactions with its customers."

The complete list of Loyalty360 Customer Award Winners is as follows:

Operational ExcellencePlatinum: Overstock.comGold: Ryder SystemSilver: Caesars EntertainmentBronze: Choice Hotels

Organizational CommitmentPlatinum: SberbankGold: Caesars EntertainmentSilver: Dell Technologies

Customer InsightsPlatinum: AARPGold: Wyndham RewardsSilver: Ryder SystemBronze: Global Hotel Alliance

Customer Experience & EngagementPlatinum: Royal Bank of CanadaGold: Best WesternSilver: Ryder SystemBronze: CIBC

Awareness & AcquisitionPlatinum: MGM Resorts InternationalGold: Choice HotelsSilver: Nissan & InfinitiBronze: RLH Corporation

Loyalty & AdvocacyPlatinum: Domino'sGold: Caesars EntertainmentSilver: Best WesternBronze: Royal Bank of Canada

Vendor 360-Degree Customer AwardPlatinum: EpsilonGold: Synchrony FinancialSilver: Bond Brand Loyalty

Brand 360-Degree Customer AwardPlatinum: Caesars CorporationGold: Best WesternSilver: Ryder SystemBronze: Choice Hotels

2017 Loyalty360 HonorsCustomer Service Innovation Award: Royal Bank of CanadaSales Innovation: Nissan & InfinitiOperational Innovation: Caesars EntertainmentNew Product or Service Innovation: MGM Resorts InternationalExecutive of the Year: Jeff Sopko, President, BaesmanCompany of the Year: Caesars Entertainment

ABOUT

About Loyalty360Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

About Customer ExpoThe Customer Expo focuses on all aspects of the customer journey, including an exploration of crucial audiences both internal and external. Through a robust slate of best-in-class speakers and interactive discussions, actionable case studies, and proven world class technology suppliers, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends, and strategies that drive measurable behavioral change and quantifiable results.

Press Contact: Skip Tate859-801-8810[email protected]

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SOURCE Loyalty360