LUMINARA EXPANDS PORTFOLIO WITH TWO NEW NON-ALCOHOLIC WINES

Leading luxury non-alc brand debuts a Napa Valley Sparkling and Paso Robles Cabernet Sauvignon

ST. HELENA, Calif., Sept. 3, 2025 /PRNewswire/ -- The #1 selling luxury non-alcoholic wine brand Luminara has launched two new varietals to expand its acclaimed portfolio: Napa Valley Sparkling and Paso Robles Cabernet Sauvignon. These complement the brand's portfolio that includes a Chardonnay, Cabernet Sauvignon and Red Blend, all with a suggested retail price of $19.99. As the first and only Napa Valley–appellated non-alcoholic wine, Luminara set a new standard for the category. Now, with demand for premium non-alcoholic wines continuing to grow, the brand is introducing two distinctive additions.

• Napa Valley Sparkling – A lively Chardonnay-based expression with bright citrus notes, a smooth mouthfeel, and a crisp, fruit-driven finish (SRP $24.99)
• Paso Robles Cabernet Sauvignon – A bold, fruit-forward Cabernet that highlights Paso Robles' renowned Central Coast vineyards showcasing ripe red fruit notes and a medium body (SRP $19.99)

"Cabernet Sauvignon remains the largest red wine varietal in the non-alc segment, and with these releases, we're proud to offer consumers more choice while showcasing two of California's top growing regions," said Ashley Jappe, marketing director for Luminara. "Whether it's a sparkling toast or a bold red at the dinner table, Luminara is about ensuring that every glass feels celebratory and uncompromising." The new wines arrive at a time when the non-alcoholic category is experiencing double-digit growth, fueled by consumers seeking better-for-you options without sacrificing flavor, provenance, or the ritual of wine. Both wines will be available beginning now through select retailers, premium restaurants, and online at Luminara Wines.

About Luminara
Illuminating what fine wine can be, Luminara is the first and only Napa Valley–appellated, alcohol-removed wine, crafted to deliver the sophistication of a true wine experience—without compromise. Born in the heart of California's most prestigious wine region, Luminara combines cutting-edge winemaking with premium vineyard sourcing to create wines of balance, depth, and distinction.
Please visit Luminara Wines to learn more.

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SOURCE Luminara Wines