KimChiChic Beauty Launches on Ulta.com

The viral Puff Puff Pass, Pearl Gone Wild, Almost Catfished, StageProof Setting Spray and other top sellers offer consumers slay-all-day performance and maximum creativity … at surprisingly affordable prices

NEW YORK, Oct. 16, 2025 /PRNewswire/ -- KimChiChic Beauty, the cult-favorite cosmetics brand founded by global drag superstar Kim Chi, is expanding its retail footprint by launching on Ulta.com, the leading online destination for beauty in the U.S.

Known for its bold pigments, playful packaging, and commitment to self-expression, KimChiChic Beauty is beloved by makeup artists, influencers, and beauty fans alike. Today's Ulta.com launch brings the brand's top-selling products to an even broader audience, enhancing accessibility for beauty consumers nationwide.

Founded in 2019 by Kim Chi and powered by Bespoke Beauty Brands, KimChiChic Beauty celebrates artistry, individuality, and confidence through vibrant, high-performance cosmetics at accessible price points. The Ulta.com launch features best sellers like the viral Puff Puff Pass setting powder, Undercover Hoe concealers, Teddy Kim full face palettes, Candy Girl Fake Freckle, Thailor blushes, bronzers and contours, and more.

"When I founded KimChiChic Beauty, my dream was to break the mold and create a brand that celebrates individuality, creativity, and the transformative power of makeup," said Kim Chi. "The Ulta.com launch is an iconic moment for us and I'm excited to continue to spread glam and confidence to even more beauty lovers!"

"Ulta is a true beauty powerhouse, a go-to destination with a powerful loyalty program that keeps consumers coming back for more," said Stacey Tank, CEO of Bespoke Beauty Brands, owner of KimChiChic Beauty. "We're thrilled that consumers can now buy the KimChiChic products they love and rack-up their Ulta Beauty Rewards at the same time."

Today's Ulta.com launch marks a pivotal moment in KimChiChic Beauty's expanding retail footprint, which includes prior successful launches on the TikTok Shop, CVS, Amazon, JCPenney, Shoppers Drug Mart, London Drug, Happy Beauty Co. and Nordstrom.com. This latest milestone further reinforces the brand's commitment to delivering high-quality, accessible products for makeup lovers everywhere.

To shop the KimChiChic Beauty collection, visit Ulta.com. For more information or sample requests, please contact [email protected]. 

About KimChiChic Beauty:

Founded in 2019 by international drag superstar Kim Chi, KimChiChic Beauty is a cosmetics brand on a mission to bring fun, inclusivity, and fierce creativity to the beauty space. Developed in partnership with Bespoke Beauty Brands, KimChiChic Beauty offers high-quality, pro-level makeup at surprisingly accessible prices, all wrapped in whimsical, humorous, eye-catching packaging. The brand is a celebration of individuality and the belief that makeup should be as fun and expressive as the people wearing it.

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SOURCE KimChiChic Beauty