Khloé Kardashian's Khloud Popcorn Soars in Retail

Khloud Protein Popcorn is now in 2,500+ doors including Target, Sprouts and Thrive Market, with new launches at Wegmans, Raley's, and CIBO Express this July

LOS ANGELES, June 25, 2025 /PRNewswire/ -- Khloud Protein Popcorn, the better-for-you snack brand founded by Khloé Kardashian, is a breakout success in the salty snack category. Since its launch on April 29th, the brand has expanded into more than 2,500 retail doors nationwide, including Target and Sprouts, with additional distribution at Wegmans, Raley's, ShopRite, and CIBO Express set to begin in July. Khloud is also available online on Thrive Market, GoPuff, and khloudfoods.com.

"Starting Khloud was about creating snacks I genuinely crave that don't compromise on flavor or nutrition," said Khloé Kardashian, founder of Khloud. "The response has blown me away. We're not only seeing strong sales; we're seeing Khloud become a permanent part of shoppers' routines, which is exactly what we hoped for. I'm so happy that people are enjoying Khloud as an easy and delicious way to get extra protein!"

Early sales outpaced projections, as evidenced by multiple doors where Khloud sold out in days. The brand is outperforming peer brands by more than 150% and is already one of the top-performing salty snack brands in key retailers, stealing share from both mainstream and better-for-you snack competitors.

Khloud Protein Popcorn is crafted from whole-grain popcorn sourced from Nebraska and is non-GMO, gluten-free, kosher, and free from both seed oils and added flavors. Each serving of Khloud contains 7g of complete protein.

Khloud was created in response to the increased consumer demand for convenient protein sources, debuting with a popcorn offering triple the protein of other popcorn brands. Over three-quarters (77%) of American adults reported consuming high-protein foods in the past year, up 22% since 2011 (Source: Health and Wellness Trends Database). As retailers expand their better-for-you sets, Khloud is emerging as a category leader driving basket growth across both natural and conventional channels.

To learn more about Khloud and its growing retail footprint, visit khloudfoods.com or follow @KhloudFoods on Instagram and TikTok.

About Khloud
Founded by Khloé Kardashian, Khloud aims to see snacks differently with snacks that fuel busy lifestyles with no trade offs. Starting with Khloud Protein Popcorn, Khloud is committed to transparency, taste, and quality, providing snacks that meet the needs of today's consumers. For more information, visit khloudfoods.com.

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SOURCE Khloud Foods