JAMBA TAPS TRENDING PERSONAS FOR NEW SUMMER BUNDLES

Tomato Girls, Pilates Princesses and More Can Express Their Brightest Selves with Jamba's
Limited-Time Bundles

ATLANTA, July 28, 2025 /PRNewswire/ -- This summer Jamba, one of the seven iconic brands within the GoTo Foods platform company, is tapping into a cultural truth: Gen Z and millennials aren't just planning a season — they're curating a narrative. With trending personas like "Tomato Girl" and "Pilates Princess" shaping everything from daily routines to drink orders, summer has become a highly intentional, personalized experience.

To meet the moment, Jamba is blending data with storytelling — unveiling limited-time bundles inspired by the behaviors of top summer personas, identified in a new national survey. From this survey of nearly 2,000 Gen Z and Millennials, Jamba created four new limited-time summer bundles that correspond with viral personas – Tomato Girl, Pilates Princess, Coastal Cowgirl, & Grandmacore.

"We know that today's consumers are curating their summers around fun, viral personas and we're always looking for creative ways to meet fans where they are," said Kate Morgan, Vice President Marketing, Jamba. "Our new limited-time summer bundles are a way to celebrate these identities with feel‑good flavors that match the experiences Gen Z and millennials are craving and help our fans express their brightest selves all season long."

Limited-Time Bundles & Survey Insights:
Starting Monday, July 28, the new summer limited-time bundles will be available nationwide at all Jamba locations while supplies last through August 31. Channel your inner summer persona and grab one while you can! Product details and insights from the survey below:

Morning Market Bundle
Crafted for the Tomato Girl, this bundle includes a Greens & Ginger Smoothie + a sourdough parmesan Savory Pretzel that makes a picture-perfect pair for the 23% of tomato girls most likely to photograph and post their food and drink pics on social media. This fresh duo blends garden-inspired flavors with a kick of citrus and ginger inspired by the 33% of tomato girls that prefer bright, juicy and fresh flavors.

Sculpt & Sip Bundle
Inspired by the Pilates Princess, this bundle includes a Berry Brown Sugar Oatmeal Bowl + Protein Berry Workout Smoothie to fuel your flow. The Sculpt & Sip Bundle features workout ready protein since Pilates princesses exercise the most per week, but they're welcome to try our green options as 23% are most likely to opt for clean, wellness-focused options, like green smoothies.

Breezy Bundle
Made for the Coastal Cowgirl, this bundle includes a Watermelon Bowl Smoothie Bowl + a Strawberry Watermelon Lemonade Over Ice to deliver sun-soaked flavor for the group that has the most pool days each summer and summery drinks per week.

Cozy Core Bundle
The majority of respondents identified with Grandmacore. 35% feel that smooth, indulgent and comforting food flavors best reflect their vibe. That's why this bundle Includes a Peach Perfection Smoothie + a Waffle, providing comfort with a twist.

For more information on Jamba and the new limited-time bundles, please visit jamba.com and connect with Jamba on TikTok (@jambajuice), Instagram (@jamba), X (@jambajuice), and Facebook (@jamba).

About Jamba^®
Founded in 1990, Jamba is a leading global lifestyle brand that specializes in serving freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices and shots, as well as boosts and bites for those on the go. As of March 30, 2025, Jamba had over 770 locations across 34 U.S. states, along with presence in South Korea, the Philippines, Taiwan, Singapore, Australia, Guatemala and Saudi Arabia. Join Jamba rewards for special offers. For more information, visit jamba.com, or connect with us on Facebook, Instagram, TikTok or X.

Media Contact: [email protected]

View original content to download multimedia:https://www.prnewswire.com/news-releases/jamba-taps-trending-personas-for-new-summer-bundles-302514330.html

SOURCE Jamba