Introducing The Beauty Lab at Cohere Beauty

On-Site Salon Integrates Real-World Testing, Virtual Collaboration, and Professional Expertise into the Product Development Process

OMAHA, Neb., Sept. 30, 2025 /PRNewswire/ -- Cohere Beauty, a leader in manufacturing beauty, fragrance, skincare, haircare, and specialty products, introduces The Beauty Lab, a professional-grade testing salon. The hands-on, multi-functional space enables the evaluation of beauty products, including haircare formulations, styling products, advanced skincare treatments, bodycare essentials, and signature fragrances, under authentic conditions before market launch.

The facility underscores Cohere Beauty's role as a collaborative CDMO partner, highlighting its concierge-level service that empowers brands to bring top-quality products to market quickly and efficiently.

The Beauty Lab features a professional salon environment staffed with licensed cosmetologists, estheticians, degreed R&D chemists, PhDs, and industry experts. Its advanced technology infrastructure enables live streaming and virtual collaboration, allowing global brand partners to participate in real-time testing sessions and demonstrations regardless of location.

"We're fundamentally changing how beauty products are developed by bringing the salon experience inside our manufacturing walls," said Chris Staples, CEO of Cohere Beauty. "The Beauty Lab eliminates the guesswork. Our brand partners can see exactly how their products perform in professional hands and hear direct feedback from real users, whether they're in our facility or connecting virtually from anywhere in the world. It's collaborative innovation at the speed of beauty."

The Beauty Lab also serves as a space for:

• The Cohere Beauty Innovation Collaborative – Integrating real-world testing directly into the product development process.
• Professional Demonstrations – Hands-on product experiences with licensed beauty professionals providing direct consumer feedback.
• Training and Education – Workshops for internal teams and brand partners, accessible worldwide through digital platforms
• Local Celebrity Collaborations – Partnerships with local influencers for authentic endorsements and reviews

About Cohere Beauty
Cohere Beauty, the brand behind the brand, is a leading innovation and contract manufacturing partner for bodycare, skincare, haircare, fragrance and specialty products. From concept to commercialization, Cohere Beauty helps brands deliver their products to market with speed and precision by providing expertise across formulation, manufacturing, regulatory, quality and packaging. With manufacturing locations nationwide, Cohere Beauty delivers exceptional flexibility and scale, producing and filling a full range of liquid products. Its ability to also fill powders and hot pours distinguishes the company from other manufacturers. Cohere Beauty partners with some of the world's most recognized and fastest-growing brands, including Fortune 500 and emerging companies. Products developed and manufactured by Cohere Beauty can be found in department stores, specialty retailers, hotels, spas and beyond. To learn more, please visit https://coherebeauty.com/.

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SOURCE Cohere Beauty