Tweet
Share
E-mailEric Siversen, a digital marketing veteran with 17 years of hands-on experience across SEO, pay-per-click advertising, and brand building, has officially launched InnovAit AI, a South Florida-based agency purpose-built to help mid-market and enterprise brands earn citations and recommendations from AI answer engines, including ChatGPT, Perplexity, Google AI Overviews, and Claude.
The launch arrives at a moment when the mechanics of online discovery are undergoing a fundamental shift. Consumers and business buyers are increasingly turning to AI-powered answer engines rather than traditional search results pages to find information, compare options, and make decisions. For brands that have spent years optimizing for keyword rankings, the emergence of AI-generated answers introduces a new and distinct challenge: appearing in the response itself, not just the link below it.
Proprietary Frameworks Built for the AI Search Era
At the center of InnovAit AI's service offering are two proprietary frameworks - Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - developed by Siversen to address the structural differences between traditional search and AI-generated responses. Where conventional SEO focuses on ranking signals and link authority, AEO and GEO are designed around the way large language models evaluate, synthesize, and surface brand information when generating answers for users.
The AEO framework targets the conditions under which AI systems select a brand as a credible source or recommendation within a generated response. The GEO framework addresses how brand content, structure, and authority signals are interpreted by generative models across platforms. Together, the two frameworks form the methodological foundation of the agency's approach to AI search optimization for enterprise and mid-market clients.
The Ethos Behind the Agency
Siversen built InnovAit AI around a single organizing principle: "Be The Brand AI Trusts." The phrase reflects a strategic posture rather than a cosmetic one - the idea that brands must now demonstrate authority, consistency, and contextual relevance not only to human audiences and traditional search crawlers, but to the AI systems that are increasingly mediating the relationship between businesses and their prospective customers.
"The brands that will win in the next decade are not the ones with the most backlinks - they are the ones that AI engines consistently recommend when someone asks a relevant question," said Eric Siversen, Founder of InnovAit AI. "Our frameworks are built specifically to help brands get into that position and stay there."
Serving Enterprise and Mid-Market Brands from South Florida
InnovAit AI is headquartered in South Florida and is structured to serve both enterprise organizations and mid-market brands navigating the transition from traditional search strategies to AI-driven discovery. The agency's focus is on clients for whom appearing within AI-generated answers carries direct commercial significance - including brands in competitive categories where AI recommendation engines are already influencing purchase decisions.
Siversen's background spans nearly two decades of work across search engine optimization, paid media, and brand development, giving the agency a cross-disciplinary perspective on how AI answer engines draw from the broader digital footprint of a brand - including content quality, structured data, topical authority, and off-site signals - when determining which sources to cite.
With AI answer engine usage continuing to expand across consumer and B2B contexts, Eric Siversen and the InnovAit AI team are positioning the agency as a specialized resource for brands that need a disciplined, framework-driven approach to AI search optimization rather than an adaptation of existing SEO tactics.
About InnovAit AI
InnovAit AI is a South Florida-based agency specializing in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Founded by Eric Siversen, the agency uses proprietary frameworks to help mid-market and enterprise brands earn citations and recommendations from AI answer engines, including ChatGPT, Perplexity, Google AI Overviews, and Claude.
Learn more at InnovAit AI
