Innophos Launches Clean-Label Whitening Alternative to Titanium Dioxide

Following FDA Approval of Calcium Phosphate as a Color Additive in Select Foods

CRANBURY, N.J., July 2, 2025 /PRNewswire/ -- Innophos, a leading innovator in specialty phosphates, proudly announces the launch of VersaCal^® Bright—a science-backed, clean-label solution that delivers the whiteness and brightness of titanium dioxide (TiO₂), with the added benefit of essential nutrients. This launch follows the U.S. Food and Drug Administration's recent approval of Innophos' petition to use calcium phosphate as a safe color additive in specific food categories, marking a significant regulatory milestone for food manufacturers.

Innophos' new VersaCal^® Bright has been approved for use in donut sugar, sugar for coated candies, white candy melts, and ready-to-eat chicken products—offering a safe, effective alternative to TiO₂ in response to growing consumer and regulatory concerns.

"VersaCal^® Bright gives manufacturers a practical, science-backed solution that meets both visual and clean-label demands," said Erhan Yildiz, Product Development Senior Manager at Innophos. "It offers an effective alternative to titanium dioxide while helping brands strengthen their labels with calcium and phosphorus content. It's a smart way to align with consumer expectations for simpler, safer ingredients while getting ahead of potential future regulatory changes."

With this approval, Innophos is uniquely positioned to help food manufacturers reformulate their products and maintain the trusted visual quality that consumers expect.

About Innophos:     
Innophos is a leading global producer of specialty ingredient solutions, driven by science and committed to delivering solutions that advance food, health, nutrition, and industrial applications. Innophos helps its customers simplify labels, improve functionality, and meet evolving market demands. Headquartered in Cranbury, New Jersey, the company operates an integrated manufacturing footprint with locations in the United States, Mexico, Canada, and China. For more information, please visit www.innophos.com.

CONTACT: Deanna Pfeifer
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SOURCE Innophos