InContext Solutions and r4 Technologies Partner to Deliver Groundbreaking Hyperlocal Offering

Joint AI technology provides assortment and arrangement as an AI-powered Service

CHICAGO, June 16, 2025 /PRNewswire/ -- InContext Solutions, the global leader in 3D simulation software for retail, and r4 Technologies, the pioneer of cross-enterprise AI, today announce their partnership to create a brand-new hyperlocal merchandising SaaS AI offering for optimized assortment and arrangement at the store level. 

"Traditionally, the approach to localized assortment, arrangement, and promotion execution haven't allowed for accuracy or scalability," said Rich Scamehorn, Chief Data Officer and Managing Director, AI at InContext Solutions. "InContext is thrilled to join forces with r4 to enable a cost-effective pathway to competitive advantage through operational precision."

The combined venture of r4's revolutionary XEM^® (Cross-Enterprise Management) AI software with InContext's behavioral-data-driven approach to arrangement optimization positions brands to transform their approach to category management at a store-level, with greater precision, faster, at a lower total cost.

"Fragmentation of consumer markets and proliferation of niche products have made store-level assortment management a competitive requirement," stated David Bradley, Vice-President of Solutions at r4, "We're excited about our partnership with InContext and to incorporate our New AI technology to help grow revenue and boost efficiency overall."

Additional Resources:

• To learn more about InContext Solutions, please visit https://incontextsolutions.com/
• To learn more about r4, please visit https://r4.ai/

About InContext Solutions
InContext is the global leader in 3D visual retail merchandising technology. Powered by ShopperMX, our virtual visualization platform for shopper insights, visual merchandising, retail execution and virtual commerce, empowers teams to visualize first in a digital twin of the retail store to maximize ROI and mitigate risk when bringing new ideas to market.

About r4 Technologies, Inc.
r4 Technologies, Inc, created in 2013 by the founders of priceline, is the pioneer of Cross-Enterprise AI. Organizations across commercial and public sectors deploy r4's AI technology platform to put Decision Intelligence in the hands of business users to drive action. The company is based in Ridgefield, CT with operations in New York City, Toronto, Dublin, Austin, Knoxville, Manhattan, KS and Lawton, OK.

InContext Solutions Public Relations Contact:
Gina Joseph, Director of Marketing
[email protected]

r4 Public Relations Contact:
Matthew Marchak, Head of Brand
mmarchak@r4.ai

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SOURCE InContext Solutions