Immersive Gamebox Acquired and Recapitalized Amid New Leadership and Sales Momentum

The acquisition will help accelerate Immersive Gamebox's growth by providing strategic leadership, financial support, and resources to expand its global presence and innovative gaming content.

LONDON, Feb. 11, 2025 /PRNewswire/ -- Immersive Gamebox, a global leader in immersive group gaming experiences, announced today its successful acquisition and recapitalization by funds controlled by Harlan Capital Partners, marking a pivotal new chapter in the company's growth story. The acquisition seeks to ensure the acceleration of Immersive Gamebox's innovative mission and secures its position as a leader in the global social gaming industry.

The recapitalization builds on Immersive Gamebox's record-breaking performance in December 2024 and January 2025, when the company achieved unprecedented revenue milestones and opened two new franchise locations in France and Canada, demonstrating robust customer demand and a highly scalable business model. With its cutting-edge group gaming experiences and growing global footprint, the company is well-positioned to expand its presence and redefine immersive entertainment.

With this new phase, Immersive Gamebox is also welcoming Lisa Paton, the company's current President, as its new CEO. Under her leadership, the company will focus on accelerating growth and delivering unparalleled gaming experiences to its global audience.

"This is an exciting moment for Immersive Gamebox," said Paton. "Securing the support of Harlan Capital Partners gives us the foundation to continue an expansion of our global footprint whilst consistently delivering exceptional experiences for our players. I am thrilled to lead our talented team for this next chapter as we redefine what it means to connect and have fun through immersive gaming."

The company's board will be bolstered by the addition of several high-profile industry leaders, including:

• Dan Donahue, former COO of ICM Partners, a literary and talent agency;
• Stephen Colvin, former Global Chief Commercial Officer of Bloomberg;
• Brook Land, a London attorney with extensive media experience.

"Immersive Gamebox has proven itself to us to be a pioneer in the interactive gaming space by combining cutting-edge technology with compelling stories to create unforgettable experiences," said Josh Harlan, founder and managing partner of Harlan Capital Partners. "With record-breaking revenues in December, a strong leadership team in place, and bold plans to expand its footprint globally, we are excited for the opportunity to help guide the company into its next stage of transformative growth and success."

The acquisition aims to highlight Immersive Gamebox's strength and potential, as it continues to expand its unique social gaming experiences across its 32 global locations, including locations in London, New York, and Sydney.

Immersive Gamebox's platform blends motion tracking, projection mapping, and touch-sensitive walls to create interactive, arcade-style adventures for teams of up to six players. Its robust content library features iconic titles such as Squid Games, Floor is Lava, and Ghostbusters.

The transaction follows a sale process led by Rob Insall of BTG Advisory, with input from Julie Palmer and Andrew Hook of Begbies Traynor, and was supported by Marc Trottier and Emma Howdle-Fuller of BCLP.

"We are delighted to conclude the sale of Immersive Gamebox to funds controlled by Harlan Capital Partners," said Palmer, who serves as Managing Partner at Begbies Traynor Group. "This transaction aims to support the company's exciting growth trajectory. We wish the team every success as they continue to grow and innovate."

The company's next chapter is focused on growth into new markets, the continued development of groundbreaking content, and the realization of its vision to become the global leader in social gaming technology.

About Immersive Gamebox
Immersive Gamebox (IGB) is revolutionizing the world of immersive entertainment through its cutting-edge group gaming experiences. Featuring state-of-the-art Gameboxes equipped with 3D motion tracking, projection mapping, and touch-sensitive walls, IGB offers multiplayer games that allow players to step inside the action. With over 30 locations globally, IGB continues to expand its portfolio of immersive games, partnering with leading brands and studios to create unforgettable experiences. When it comes to fun and games, Immersive Gamebox is in a league of their own with over 25,000, 5-Star Google and Tripadvisor reviews putting them in the top 10% of attractions worldwide.

For more information on Immersive Gamebox upcoming locations and launch dates, visit www.ImmersiveGamebox.com

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SOURCE Immersive Gamebox