Tweet
Share
E-mailIVOREE (ivoree.ai), the omnichannel engagement platform serving operators across North America, has announced an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment. The agreement brings IVOREE's patron engagement technology and AI-driven capabilities to six properties spanning four states: Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas.
The deployment centers on a single platform designed to connect patrons to the full Ember Rewards experience and carry the guest journey across gaming, hotel, dining, and retail touchpoints - regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns and promotions, and play mechanics powered by IVOREE's technology. A player-data layer enables each property to tailor the guest experience at the individual level, while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
"We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," said Jason Gregorec, President of Delaware North's gaming business. "We were deliberate about having our launch overlap with our Ember Rewards rebranding to pack a powerful double punch, delivering the type of technology and guest experience that has never been seen in gaming and hospitality before. The IVOREE team has been a great partner to us every step of the way."
The rollout demonstrates the platform's capacity to scale across distinct regulatory environments, market conditions, and player bases simultaneously, while maintaining a consistent and connected operational foundation for the operator.
"Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them," said Vaughn Place, Head of Product Strategy at IVOREE. "That's the kind of challenge our platform is built for. Working shoulder to shoulder with the Delaware North team, we shaped a mobile experience that plugs straight into Ember Rewards and puts the whole guest journey in a patron's pocket. We're excited that our investments in innovation have been recognized by Delaware North, and this rollout is a direct reflection of that."
"This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach," said Benjamin Keller, Head of Business Development at IVOREE. "The IVOREE platform provides the Delaware North team the ability to deliver an incredible hospitality journey to their guests and stand out from other regional operators. Delaware North has been a great partner and the collaboration between the two teams shows in what's now live. We are excited for Delaware North guests across different states to experience the unique journeys that the Ember Entertainment team has planned for them."
The full platform mobile solution is now live across all six participating properties, placing Ember Rewards and IVOREE's engagement capabilities directly in patrons' hands across West Virginia, New Hampshire, New York, and Arkansas.
About IVOREE
With a presence in Gaming, Hospitality, and the broader Discretionary sector, the IVOREE platform serves Historical Horse Racing (HHR) Operators, Route Markets, Sovereign Nation Tribes, and Commercial Gaming locations across more than a dozen states in the US and Canada. IVOREE is the omnichannel engagement platform powering operators with mobile-first loyalty, gamification, social entertainment, and intelligent player data. Built on decades of gaming technology expertise, IVOREE gives operators one platform with the reach to keep patrons engaged and connected across every property and channel.
About Delaware North Gaming / Ember Entertainment
Delaware North's gaming division, now known as Ember Entertainment, is one of the established gaming operators in the United States, specializing in regional venues with slots and video gaming machines, table games, poker rooms, full-service restaurants, retail shops, and hotels. Delaware North operates gaming destinations in New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio, and Illinois, as well as in Australia.
# # #
Media Contacts:
J.D. Hill
Head of Marketing
IVOREE (ivoree.ai)
[email protected]
224-268-5027
Glen White
Senior Director, Communications
Delaware North
[email protected]
716-573-5257
