Hyundai Motor Opens Heritage Exhibition 'PONY, the timeless' and Introduces RETRACE, the Heritage Publication Series
- Exhibition commemorating the Pony,
Korea's first independently developed car, to be held at Hyundai Motorstudio Seoul fromJune 9 - Heritage project also heralds the publication of RETRACE, a book and magazine series celebrating the brand's heritage
- Opening celebration took place on
June 7 with VIPs and members of Hyundai who enabled the creation of Pony
The opening celebration took place on
Joining the event were
The exhibition follows the inaugural Hyundai Reunion event in Lake
'PONY, the timeless' emphasizes Hyundai's human-centered philosophy that was established by the company's Founding Chairman Ju-yung Chung. The exhibition is an opportunity to see how Hyundai Motor got started and grew over the years alongside the development of the country. Visitors are guided through Pony's timeline from multiple angles in terms of historical background, archiving, design and philosophy.
Hyundai Motor has been actively communicating its brand heritage in various formats, including the Pony documentary film 'The Next Chapter' released earlier this month. The company also newly released the film 'A Pony Tale' about a young man in
'PONY, the timeless' exhibition will be open to public until
More information about Hyundai Motor can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com.
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SOURCE Hyundai Motor Company
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