Heineken And TUMI Debut Custom "#Heineken100" Carry-On

NEW YORK, Oct. 27, 2016 /PRNewswire/ -- Today, Heineken®, the world's leading international brewer, unveils a custom #Heineken100 carry-on suitcase in partnership with global leader in lifestyle, business and travel essentials TUMI. The four-wheel compact, expandable roller marks the third release in a series of premium travel product collaborations from Heineken and TUMI in 2016. Just 100 of each product was created, and has been seeded to 100 of the most influential men in the world, including Marcus Troy and DJ Neil Armstrong.

The longest running and most premium product collaboration in the beer industry, #Heineken100 connects the brewer with the most innovative lifestyle brands in the world to create co-branded lifestyle products.

"With an internationally known brand like TUMI, this year's #Heineken100 program has been more successful than ever before," said Raul Esquer, Heineken USA Brand Manager. "We're proud to add yet another functional and beautifully designed item to the program with the carry-on."

Made from high tensile poly weave, the roller features cowhide leather accents and trim. Heineken-green zippers add pops of color to the spacious and luxurious piece. Inspired by the city of Amsterdam, the #Heineken100 suitcase meets FAA carry-on size regulations and features numerous spacious compartments, making it ideal for both local and international travel.

The first #Heineken100 release, a Miami-inspired TUMI tote with signature Heineken-green detailing, debuted in August, while the second, a similarly styled convertible backpack/duffle, debuted in September.

For seven consecutive years, Heineken has selected #Heineken100 collaborators based on their aesthetic visions and spheres of active cultural influence. Past partners have included Public School, Garrett Leight, Union Los Angeles, Parabellum, Mark McNairy, KITH and Neighborhood Japan, among others.

Watch the #Heineken100 hashtag for more information.  

About HEINEKEN USAHEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International NV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About TUMI Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.  Designed in America, for Global Citizens everywhere. The brand is sold in over 350 stores from New York to Paris to London and Tokyo, as well as the world's top department and specialty stores and travel retail in more than 75 countries.  For more about TUMI, visit www.TUMI.com, www.facebook.com/TUMItravel, www.twitter.com/TUMItravel.

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SOURCE HEINEKEN USA Inc.