Harry's Launches First Ever Cologne Collection

The men's grooming brand enters the cologne category, delivering premium fragrance craftsmanship at an accessible price point

NEW YORK, Oct. 6, 2025 /PRNewswire/ -- Today, Harry's, the men's grooming brand known for thoughtful design and quality, introduces its first-ever line of cologne, which marks its permanent entrance into the fragrance category. The debut collection is made up of three unique scents that are bold in presence, layered in detail, and are built to last.

"Our focus has always been elevating everyday grooming through thoughtful design and exceptional quality at a great value," said Giselle Balagat, Vice President of Harry's Brand. "Premium fragrances have long been a signature part of the care we bring to our body products - so launching a cologne line felt like a natural next step. We've obsessed over every detail, from the scent profiles to the packaging, and we're excited to introduce our first-ever cologne collection to help guys smell as good as they feel."

Offered at an accessible $35 price point, the collection combines premium fragrance craftsmanship with elevated design details such as a weighted aluminum cap, frosted glass bottle, and satin accents. The collection delivers a high-quality, approachable product that enhances Harry's brand equity and builds on scent equity that Harry's has already established in the body wash category. Developed in partnership with the renowned French fragrance house Mane, the collection introduces three distinctive scents, each built from the base notes up to deliver exceptional longevity, depth, and versatility.

• Moonrise: Light meets shadow with Moonrise, a contradiction you can wear. It sparks with saffron flower and ginger, eases into a heart of iris, jasmine, and olibanum, and grounds itself in dry musk, cashmeran, and tonka bean. Electric yet soft. Bold yet smooth. Mood-shifting, and undeniably cool.
• Cowboy Classic: Rugged meets refined with Cowboy Classic, a modern nod to the untamed American West. It begins with bergamot, pink pepper, and cypriol, rides into rich cedarwood, amber, and tonka bean, and finishes bold with musk, leather, and patchouli. Striking, sophisticated, and timeless.
• Kin: Fresh meets refined with Kin. It opens with bright notes of blackcurrant, lychee, and grapefruit, moves into a smooth heart of musk, iris, and geranium, and settles into cashmere wood, dry amber, and cedar. Crisp, modern, and effortlessly cool. Familiar, yet never boring.

Harry's co-founders, Jeff Raider and Andy Katz-Mayfield, founded the brand in 2013 and transformed the shaving market by making high-quality razors and offering them to customers for honest prices. Today, the brand has expanded beyond razors, offering luxury grade scents at accessible price points through its line of body washes, hair care and now cologne.

Harry's debut cologne collection is now available exclusively on Harrys.com

About Harry's
Harry's is a men's grooming brand that offers thoughtfully designed, high-quality shave, body, hair, and skin care products at an exceptional value. Harry's was founded in 2013 by Jeff Raider and Andy Katz-Mayfield, two guys who wanted to create a better and more affordable shaving experience for themselves and guys everywhere. Today, Harry's is the second biggest shave brand globally, and is part of the grooming routines of over 30 million people. Harry's is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

About Mammoth Brands
Harry's is part of Mammoth Brands, the largest CPG company built in the last 20 years. The company's mission is to Create Things People Like More with its growing portfolio of category-leading brands: Harry's, Flamingo, Lume, and Mando. With a proven playbook for scaling online brands into omnichannel leaders, Mammoth Brands is creating a new model—and home—for brands, founders, and talent looking to transform the status quo.

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SOURCE Harry's