Hannaford selects MMB as Agency-of-Record

BOSTON, June 5, 2015 /PRNewswire/ -- MMB has been selected as agency-of-record for Hannaford Supermarkets. The agency will oversee the brand's creative strategy and execution.

"MMB's creative work will bring to life who Hannaford is and always has been – a company that is committed to quality fresh foods, great service, dependable value and being part of the community," said Mary Wright, Vice President of Marketing and Brand Strategy for Hannaford.  "We are excited to explore new ways of telling the Hannaford story in the Northeast through our partnership with MMB."

"It's hard to not fall in love with a brand like Hannaford," said Liz Vanzura, Chief Marketing Officer, MMB. "Throughout the agency selection process, we became increasingly excited about the richness of their heritage and the authenticity of the brand today. In the increasingly competitive grocery landscape, consumers are seeking more from their shopping experiences, and we believe that Hannaford is uniquely positioned to deliver. We're thrilled to partner with Hannaford to help tell their story."

The agency selection process began in January, 2015 and was conducted by Pile and Company.

About HannafordHannaford Supermarkets, based in Scarborough, Maine, operates 186 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.

About MMBBased in Boston, independent agency MMB was formed in 2001 and has grown into one of the country's most respected agencies, known for its integrated creative and uncommon commitment to generating results for its clients. Led by founding partners Fred Bertino and Jamie Mambro, the team at MMB has won many industry awards ranging from Grand Effies to Cannes Lions, Grand Clios, the Gold One Show and Emmys.

MMB clients include Subway Restaurants, Gulf States Toyota, Ocean State Job Lot, LogMeIn,  American Funds, Ken's Steak House Dressings, FGX International Inc., and Boston Children's Hospital, among others. As the award-winning agency of record for Subway Restaurants, MMB has helped the brand surge from the No. 5 to the No. 2 quick-service restaurant. For more information, visit www.mmb580.com.

Contact InformationMMB: Mike Hollywood 617-956-1276; [email protected]

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SOURCE MMB