HIT Technologies Reports Second Quarter Fiscal 2017 Results

New HITCASE SHIELD well received, while cost control continued at 54% reduction

March 2, 2017 8:00 AM EST

VANCOUVER, BC -- (Marketwired) -- 03/02/17 -- HIT Technologies Inc. (TSX VENTURE: HIT) ("HIT" or the "Company"), which designs, develops, manufactures and distributes the world's most advanced adventure products for iPhone, today reported its second quarter (Q2 F2017) financial and operating results for the quarter and six months ended December 31, 2016, prepared in accordance with International Financial Reporting Standards (IFRS). All results are reported in Canadian dollars unless otherwise stated.

Selected Quarter and Annual Information

----------------------------------------------------------------------------
                            Q2- Fiscal  Q2-Fiscal  6 months to  6 months to 
                               2017       2016     December 31, December 31,
                                                       2016         2015    
----------------------------------------------------------------------------
Revenue                       $239,015   $684,731      $452,052   $1,091,482
 % Increase over Prior Year       -65%                     -59%             
----------------------------------------------------------------------------
Gross Margin                       40%        37%           37%          29%
 Gross Margin %                                                             
----------------------------------------------------------------------------
Operating Expenses            $485,801 $1,057,448      $923,376   $2,086,869
(excluding non-cash and           -54%                     -61%             
 cost of sales)                                                             
 % change over Prior Year                                                   
----------------------------------------------------------------------------
Adjusted EBITDA (Loss)      $(408,416) $(818,949)    $(784,832) $(1.781,662)
 % change over Prior Year         -50%                     -56%             
----------------------------------------------------------------------------
Net (Loss)                     $(0.01)    $(0.02)       $(0.01)       $0.05)
 Per share, Basic                                                           
----------------------------------------------------------------------------
                                                   December 31,     June 30,
                                                           2016         2016
----------------------------------------------------------------------------
Cash and Cash Equivalents                               $96,404     $368,018
----------------------------------------------------------------------------
Inventory                                              $440,721     $471,436
----------------------------------------------------------------------------
Net Working                                           $(39,695)     $328,939
Capital/(Deficiency)                                                        
----------------------------------------------------------------------------
Total Assets                                         $1,221,959   $1,663,854
----------------------------------------------------------------------------
Liabilities                                          $1,169,747     $861,156
----------------------------------------------------------------------------

"We are pleased to report that despite our reduced spend levels, and the resulting decrease in current period sales, we have managed to create our finest offering yet with the new HITCASE SHIELD," said Brooks Bergreen, Chairman and CEO of HITCASE. "With our tighter budget, we are laser focused on producing the best cases on the planet, and on aligning our go-to-market strategy to give us the best chance of success once our entire iPhone 7 line-up is ready for prime time. We did a limited production run for our new SHIELD in December 2017 to test the market and we've already had a great response from customers and media -- one reviewer hailing that at last we can have thin and attractive together with superior protection and waterproofness. We are proud of this new design and believe we are a standout in the market with SHIELD. In addition, we are very excited about our new HITCASE PRO-7 which is based on this same new design, and will be market-ready by next quarter."

Continued Mr. Bergreen, "With our iPhone 7 line-up coming on-line, we are looking forward to turning up our sales channels to position us for broader distribution in the coming fall and winter season. Importantly, we are executing on this vision against a backdrop of doing more with less by focusing where we have the best return on our investment to minimize our capital requirements."

Second Quarter Fiscal 2017 Financial and Operational Summary

  • In December 2016, the Company launched its new SHIELD case for the iPhone 7 following on from its iPhone 6 version launch in Q1 on a limited shipment basis. The SHIELD is a thin, aluminum waterproof case for the iPhone 6/6s/7 and iPhone 6plus/6splus/7 which extends the HITCASE brand into the everyday protective case market. The SHIELD's aluminum casing and unique HITCASE Shockseal provides shockproof and underwater protection to depths of 10 feet. SHIELD is thin, has a transparent back and comes in the colours of the iPhone, which is unique to the accessories market. Independent reviews of the SHIELD have been positive;
  • Generated sales of $239,015 in Q2 F2017, down 65% from $684,731 in Q2 Fiscal 2016. The decline was due to lower sales across all distribution channels and products as a result of reduced sales and marketing spend and limited production runs. A majority of sales for the quarter were via our direct online channels, which also contributed to higher gross margin percentages;
  • Gross margin of $95,136 in Q2 F2017 was down from $250,529 generated in Q2 of last year due to decreased sales. The gross margin percent increased to 40% compared to 37% last year;
  • During the quarter the Company reduced operating expenditures (excluding non-cash items and cost of sales) to $485,801, a 54% reduction from Q2 F2016. The Company continues to look for additional opportunities to realize further reductions while maintaining its ability to increase sales and distribution channels;
  • Reported an Adjusted EBITDA loss of $408,416 for Q2 F2017, a 50% reduction from $818,949 in Q2 F2016;
  • During the quarter, the Company completed private placements of secured convertible debentures and common shares for gross proceeds of $465,000;
  • Closed the quarter with a working capital deficiency $39,695 including cash and cash equivalents of $83,728 and inventory of $440,721 at December 31, 2016; and
  • Subsequent to the quarter end, the Company completed private placements of secured convertible debentures and Units for gross proceeds of $362,000.

Non-IFRS Measures
Adjusted EBITDA is a non-IFRS measure and management defines this metric as the loss and comprehensive loss under IFRS, adjusted by adding back interest, taxes, amortization, and other non-cash expenses. Please review the reconciliation of Adjusted EBITDA to net income (loss) in the Company's MD&A for the corresponding period.

This press release should be read in conjunction with our unaudited interim Consolidated Financial Statements for the three months ended December 31, 2016 and the accompanying Management Discussion and Analysis, which can be found on SEDAR at www.sedar.com and on the Company's website http://www.hitcase.com/invest.

About HIT Technologies Inc.
HIT Technologies Inc. (TSX VENTURE: HIT) develops and markets a portfolio of products that transform Apple iPhones into high-performing, weather- and shock-resistant video cameras. Both its flagship products, HITCASE PRO and its newer SNAP, allow users to easily capture action photo and video content hands-free, using a variety of HIT Technologies' patented Railslideā„¢ mounts that attach to virtually any surface. Swappable lenses and accessories provide a variety of perspectives otherwise unattainable while participating in adventure sports. HIT Technologies is headquartered in Vancouver, British Columbia, Canada and trades on the TSX Venture Exchange. For more information about HITCASE, visit www.HITCASE.com. Search #hitcase on Instagram to see some of the amazing images created by HITCASE customers.

Forward-Looking Statements
This news release contains certain "forward-looking information" within the meaning of applicable Canadian securities laws that are based on expectations, estimates and projections as at the date of this news release. The information in this release about the Company's anticipated use of available funds, and the future plans and objectives of the Company are forward-looking information.

Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information.

This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others, global economic climate; dilution; the Company's limited operating history; future capital needs and uncertainty of additional financing; the competitive nature of the industry; currency exchange risks; the need for the Company to manage its planned growth and expansion; the effects of product development and need for continued technology change; protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry; network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to personnel; reliance on key personnel; global economic and financial market deterioration impeding access to capital or increasing the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law.

Cautionary Statement
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy of this release.

HIT Technologies Inc. (Formerly Friday Capital Inc.)
Statements of Financial Position

(Unaudited)                                                                 
(Expressed in Canadian dollars)                                             
                                                                            
                                                  As at             As at   
                                              December 31,        June 30,  
                                                  2016              2016    
                                                                            
 Assets                                                                     
                                                                            
 Current assets                                                             
 Cash                                               83,728           355,607
 Restricted cash                                    12,676            12,412
 Accounts receivable                                24,639            40,355
 Other Receivables                                       -            23,217
 Government assistance and other receivables             -            65,887
 Inventory                                         440,721           471,436
 Prepaid expenses and deposits                     223,146           190,768
                                              ------------      ------------
                                                   784,910         1,159,682
                                                                            
 Property and equipment                            211,781           290,114
                                                                            
 Intangible assets                                 225,268           214,058
                                                                            
                                              ------------      ------------
                                                 1,221,959         1,663,854
                                              ------------      ------------
                                                                            
 Liabilities                                                                
                                                                            
 Current liabilities                                                        
 Accounts payable and accrued liabilities          788,549           760,730
 Deferred revenue                                   28,720            62,786
 Current portion of lease liability                  7,336             7,227
                                              ------------      ------------
                                                                            
                                                   824,605           830,743
                                                                            
 Lease liability                                    26,717            30,413
                                                                            
 Convertible Notes                                 318,425                 -
                                                                            
 Shareholders' Equity                                                       
                                                                            
 Share capital                                   9,977,667         9,865,699
 Contributed surplus                               941,978           838,311
 Deficit                                      (10,867,433)       (9,901,312)
                                              ------------      ------------
                                                                            
                                                    52,212           802,698
                                                                            
                                              ------------      ------------
                                                 1,221,959         1,663,854
                                              ------------      ------------
                                                                            

HIT Technologies Inc. (Formerly Friday Capital Inc.)
Statements of Operations and Comprehensive Loss
For the quarter and six months ended December 31, 2016 & 2015

(Unaudited)                                                                 
(Expressed in Canadian                                                      
 dollars)                                                                   
                                                                            
                                                                            
                                                                            
                           Quarter ended December       Six months ended    
                                     31                    December 31      
                              2016        2015          2016        2015    
                                                                            
 Revenue                       239,015     684,731       452,052   1,091,482
 Cost of sales                 143,879     434,202       290,683     774,768
                          ------------------------  ------------------------
                                                                            
                                95,136     250,529       161,368     316,714
                                   40%         37%           36%         29%
 Expenses                                                                   
 Depreciation                   50,859      55,701       101,678     109,047
 Share based compensation       37,297      79,773        79,611     172,199
 General and                                                                
  administrative               319,097     517,382       581,904     982,002
 Research and development       23,818      79,659        46,054     168,049
 Selling and marketing         142,885     460,407       295,418     936,818
                          ------------------------  ------------------------
                               573,957   1,192,923     1,104,665   2,368,115
                          ------------------------  ------------------------
                                                                            
                                                                            
 Loss before other income                                                   
  (expenses)                 (478,822)   (942,394)     (943,297) (2,051,401)
                                                                            
 Other income (expenses)                                                    
 Finance costs                (12,196)       (452)      (14,498)     (1,556)
 Foreign exchange loss         (5,555)    (11,578)       (8,327)     (9,951)
                          ------------------------  ------------------------
                              (17,751)    (12,029)      (22,824)    (11,507)
                          ------------------------  ------------------------
                                                                            
                                                                            
 Loss and comprehensive                                                     
  loss for the period        (496,572)   (954,423)     (966,121) (2,062,908)
                          ------------------------  ------------------------
                                                                            
 Basic and diluted loss                                                     
  per share                     (0.01)      (0.02)        (0.01)      (0.05)
                          ------------------------  ------------------------
                                                                            
 Weighted average shares                                                    
  outstanding               68,274,313  42,769,589    67,821,951  42,769,589
                          ------------------------  ------------------------
                                                                            

HIT Technologies Inc. (Formerly Friday Capital Inc.)
Statements of Changes in Shareholders' Equity/(Deficiency)

(Unaudited)                                                                 
(Expressed in                                                               
 Canadian dollars)                                                          
                                                                            
                      Share capital                                         
                                                                   Total    
                                                               Shareholders'
                                                                  equity /  
                                                                 (deficit)  
                                                                            
                                                                            
                                       Contributed                          
                       Number    Amount    Surplus      Deficit             
                    of shares         $          $            $            $
                                                                            
Balance - June 30,                                                          
 2015              42,769,589 9,158,838    349,918  (6,643,364)    2,865,392
                                                                            
 Loss for the                                                               
  period                                            (2,062,909)  (2,062,909)
                                                                            
 Share based                                                                
  compensation                                                              
  expense                                  172,199                   172,199
                                                                            
                   ---------------------------------------------------------
Balance - December                                                          
 31, 2015          42,769,589 9,158,838    522,117  (8,706,273)      974,682
                   ---------------------------------------------------------
                                                                            
                                                                            
Balance - June 30,                                                          
 2016              67,369,589 9,865,699    838,311  (9,901,312)      802,698
                                                                            
 Loss for the                                                               
  period                                              (966,121)    (966,121)
                                                                            
 Share based                                                                
  compensation                                                              
  expense                                   79,611                    79,611
                                                                            
 Equity component                                                           
  convertible                                                               
  debenture                                 24,056                    24,056
                                                                            
 Private placement  1,800,000    90,000                               90,000
                                                                            
 Shares issued on                                                           
  settlment of                                                              
  amounts owing       439,359    21,968                               21,968
                                                                            
                   ---------------------------------------------------------
Balance - December                                                          
 31, 2016          69,608,948 9,977,667    941,978 (10,867,433)       52,212
                   ---------------------------------------------------------
                                                                            

HIT Technologies Inc. (Formerly Friday Capital Inc.)
Statements of Cashflow
Quarters & six months ended December 31, 2016 & 2015

(Unaudited)                                                                 
                                     Quarter ended        Six months ended  
(Expressed in Canadian dollars)       December 31           December 31     
                                                                            
                                    2016       2015       2016       2015   
                                                                            
                                                                            
Cash flows from/(used in)                                                   
 operating activities                                                       
Loss for the period              (496,572)   (954,423) (966,121) (2,062,909)
Item not involving cash -                                                   
 depreciation                       50,859      55,701   101,678     109,047
Accretive interest expense on                                               
 convertible note                    4,055                 4,055            
Share based compensation            37,297      79,773    79,611     172,199
Loss on write down of assets                                                
Reversed takeover listing expense                                           
Changes in non-cash working                                                 
 capital items                                                              
Accounts receivable                  4,228   (165,977)    15,716   (151,759)
Other reveivable                     1,684                23,217            
Government assistance and other                                             
 receivable                                  (115,759)    65,887   (140,055)
Inventory                            8,947   (185,498)    30,715   (384,985)
Accounts payable and accrued                                                
 liabilities                        48,664     217,789    49,787      14,392
Deferred revenue                  (44,877)      10,276  (34,066)    (69,651)
Prepaid expenses and deposits     (59,915)     (2,855)  (32,378)      17,230
                                 -------------------------------------------
                                 (445,630) (1,060,973) (661,899) (2,496,491)
                                 -------------------------------------------
                                                                            
Cash flows from/(used in)                                                   
 investing activities                                                       
Restricted cash                      (169)     (4,562)     (264)    (38,649)
Acquisition of property and                                                 
 equipment                         (7,466)    (25,993)  (20,082)    (72,804)
Acquisition of intangible assets   (2,899)    (35,993)  (14,473)    (49,553)
                                 -------------------------------------------
                                  (10,534)    (66,548)  (34,819)   (161,006)
                                 -------------------------------------------
                                                                            
Cash flows from/(used in)                                                   
 financing activities                                                       
Lease liability                    (1,800)     (1,801)   (3,587)     (3,587)
Share capital issuance              90,000                90,000            
Net proceeds from convertible                                               
 notes                             338,426               338,426            
                                 --------------------------------           
                                   426,626     (1,801)   424,839     (3,587)
                                 -------------------------------------------
                                                                            
Increase/(decrease) in cash       (29,538) (1,129,322) (271,879) (2,661,084)
                                                                            
Cash - Beginning of period         113,266   1,257,373   355,607   2,789,135
                                                                            
                                 -------------------------------------------
Cash - End of period                83,728     128,051    83,728     128,051
                                 -------------------------------------------
                                                                            
   For additional investor information, contact:Brooks BergreenCEO HIT Technologies Inc.Email contact +1 416 815 0700www.hitcase.com/invest

Source: HIT Technologies Inc.



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