Golden Waffles Opens New Headquarters and Innovation Center in Glen Mills

Global waffle leader celebrates National Waffle Day with a fresh-baked upgrade and deeper roots in Pennsylvania

GLEN MILLS, Pa., Aug. 19, 2025 /PRNewswire/ -- Today, Golden Waffles, the inventor of the world's first all-inclusive waffle program, officially opened its new headquarters and innovation center at 1 Braxton Way in Glen Mills, PA, just ahead of National Waffle Day on August 24. This nearly 18,000-square-foot facility marks a major investment in the company's next chapter, expanding R&D capabilities, strengthening operations and deepening its footprint in Pennsylvania's thriving food sector.

Founded in 1937 and headquartered in Glen Mills since 2014, Golden Waffles has been the industry leader in fresh-baked waffles for almost 90 years, supplying the consumer-favorite dish that anchors the world's most iconic breakfast experiences. With more than 100,000 waffle irons in use across 50,000+ customer locations and 60+ countries, the company provides a complete, turnkey solution — free U.S.-made irons, premium mixes, syrups, toppings and in-house, gold-glove customer service — to simplify operations and ensure every guest enjoys a perfect waffle, every time.

Today, the company is turning up the iron. The new headquarters houses a fully equipped innovation center featuring a state-of-the-art demonstration kitchen, dedicated R&D lab for irons and mixes and a training academy for culinary teams and kitchen operators. Upgraded AV technology enables virtual product cuttings with customers and chefs, while expanded conference rooms and an employee break space support both creativity and connection. The new facility also introduces collaborative workspaces to accelerate concept development and allows Golden Waffles to test, refine and showcase new ideas in real time. With more room to host visiting customers and prototype fresh-baked solutions on-site, the space brings the company's commitment to innovation closer to the heart of its daily operations.

The investment in the new HQ was made possible by leading private equity firm Arbor Investments, which acquired Golden Waffles in 2023. "Golden Waffles has long been a hidden gem in foodservice, powering thousands of restaurant and hotel menus by providing unmatched quality and service to operators," said George Russell, Principal at Arbor Investments. "This new headquarters embodies the commitment to innovation, customer service and consumer experience that defines Golden Waffles. It's a place built for momentum; a space where ideas can scale faster, teams can collaborate more deeply and the company can continue raising the bar on what a fresh-baked waffle experience can and should be. We're excited to support this next chapter of growth."

Golden Waffles, formerly Golden Malted, rebranded on last year's National Waffle Day to better reflect its singular focus on fresh-baked waffle solutions. The new headquarters is a natural next step in that transformation, designed to drive speed, creativity and collaboration across every department, from culinary to field service.

"This new HQ is more than just a building; it's a catalyst," said CEO Mike DiBeneditto. "Golden Waffles is growing fast, waffles are booming across every menu category and we're investing right here in Greater Philadelphia to fuel that momentum."

The timing also aligns with a nationwide waffle renaissance, where waffles are reshaping menus across dayparts and dining formats, from QSRs and juice bars to late-night spots and grab-and-go. As DiBeneditto explains: "The renewed appetite is driven by more than just flavor and versatility. Waffle-omics is simple. For operators, waffles are high-margin with low lift. For guests, they're craveable and comforting. Everyone wins."

To learn more, visit www.goldenwaffles.com or follow on Instagram @goldenwaffles.co and LinkedIn @goldenwaffles.

About Golden Waffles
Founded in 1937 and headquartered in Glen Mills, PA, Golden Waffles is the global leader in fresh-baked waffles and the original inventor of the all-inclusive waffle program. By combining premium waffle and pancake mix, best-in-class equipment and proactive in-house service, Golden Waffles delivers a turnkey solution trusted by more than 50,000 customer locations across North America and in 60+ countries worldwide. From luxury resorts and grab-and-go juice bars to theme parks and convenience stores, Golden Waffles empowers foodservice operators to bring joyful, low-lift menu moments to every guest, no matter the daypart, location or concept.

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SOURCE Golden Waffles