Ghirardelli® introduces new Gluten Free Double Chocolate Brownie Mix

Premium chocolate brand extends its brownie experience to gluten-free consumers

SAN LEANDRO, Calif., March 25, 2025 /PRNewswire/ -- Ghirardelli^®, the premium chocolatier that "Makes Life a Bite Better," is continuing its tradition of elevating everyday moments with the launch of its new Gluten Free Double Chocolate Brownie Mix. Now, gluten-free consumers can indulge in the same decadent Ghirardelli brownie experience made with the same luscious chocolate. That's big news for the 30% of consumers who currently follow a gluten-free diet or have followed one in the past. Ghirardelli's iconic Double Chocolate Brownie is now accessible to even more bakers.

"This highly anticipated offering allows everyone to enjoy the rich chocolate goodness of Ghirardelli's beloved Double Chocolate Brownie," said David Dulyx, vice president of licensing and professional products division (PPD) for Ghirardelli. "We're delighted to bring the same cherished craftsmanship and decadent indulgence into the kitchens of all home bakers, regardless of dietary needs."

The new Gluten Free Double Chocolate Brownie Mix combines premium semi-sweet and bittersweet chocolate chips, plus a unique blend of cocoa powders and a hint of vanilla to create the signature Ghirardelli flavor profile. An 18-oz. brownie pouch mixed with butter, water, oil and an egg yields an 8X8-inch pan of rich, fudgy, gluten-free brownie bliss. Instead of wheat flour, the gluten-free recipe uses brown rice flour.

Ghirardelli's Gluten Free Double Chocolate Brownie Mix starts at $5.99 and is available at Walmart, Kroger and other participating grocery retailers nationwide.

Consumer data provided by Datassential.

About Ghirardelli
Ghirardelli Chocolate Company strives to create the finest chocolate products from bean to bar that delight and satisfy its consumers. Founded in 1852 and now a part of the Lindt & Sprüngli group, the global leader in premium chocolate, Ghirardelli is passionate about producing consistently excellent chocolate products with high quality ingredients. Ghirardelli takes pride in the manufacturing process, from cocoa bean sourcing and production to finished product. Ghirardelli's proprietary bean blend and unique methods of roasting and processing contribute to the quality, craftsmanship, and flavor of their chocolate products. Ghirardelli Makes Life A Bite Better! For more information, visit ghirardelli.com/about-ghirardelli.

Media Contact:
Taylor Castillejo, APR
Tombras
[email protected]
865.257.0026

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SOURCE Ghirardelli