GHOST® Raises the Bar with New Launch… Literally

The Lifestyle Brand Debuts its First-Ever Protein Bar Built for Gains and Cravings

CHICAGO, Oct. 1, 2025 /PRNewswire/ -- After years of demand and development, the wait is over! GHOST®, the lifestyle brand that built a movement at the intersection of sports nutrition products, energy drinks, dietary supplements, and apparel, is leveling up again with the launch of its first-ever GHOST® PROTEIN BAR produced in partnership with General Mills, marking the brands' second innovation together. Dropping in three legendary flavors - GHOST® PROTEIN BAR "CHOCOLATE CARAMEL,""CHOCOLATE PEANUT BUTTER," and "CHOCO CHIP COOKIE DOUGH" - the GHOST® PROTEIN BAR brings a game-changing layered format that delivers candy-bar flavor.

GHOST® PROTEIN BAR marks the next chapter in the brand's Ready-To-Eat Foods lineup building on the success of GHOST® PROTEIN CEREAL. GHOST® PROTEIN BAR is redefining the category with the first-ever two-stick layered format, a nod to classic candy bars. They're reimagined with 20g of protein, 2g of sugar, and 250–270 calories. Each serving includes two snackable bars per pack, because when it comes to flavor and fuel, why have one when you can have two?

"We know our fans have been eagerly waiting for GHOST® to drop a protein bar," said Dan Lourenco, Co-Founder and CEO of GHOST®. "Protein bars have long been a copy-cat, white-label game, and we weren't going to enter the space until we could bring something truly differentiated. For us, protein bars should be fun and even a little indulgent. Our two-stick format is a fresh spin for the U.S. market, and that social, shareable twist feels authentically GHOST®. Sometimes the coolest innovations are inches, not miles, and pairing that upgraded experience with legit macros and nostalgic candy-inspired flavor makes it a winner. Launching a protein bar was the natural next step in our evolution, especially for a brand built on protein and now with a strong grocery and convenience store presence through GHOST® Energy." 

With this launch, GHOST® solidifies its position as the leader in sports nutrition, pushing the boundaries of flavor, lifestyle, and culture, delivering products that don't just fuel your goals, but redefine what a protein bar can be.

Fans will have a limited first chance to snag GHOST® PROTEIN BAR on GHOSTLifestyle.com,  before they roll out at GNC and then expand to mass retailers and grocers nationwide in early October. The bars will be available in 4-pack (SRP: $9.99) and 12-pack (SRP: $29.99) formats, with a variety pack dropping exclusively on Amazon in 2026. To learn more about GHOST® PROTEIN BAR, visit www.ghostlifestyle.com.

About GHOST® 
GHOST® is a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel. GHOST® is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent, innovative products, global distribution, immersive content, key influencer partnerships, and authentic collaborations with many of the world's leading flavor brands, including OREO®, Chips Ahoy!®, Sour Patch Kids®, Sonic® Drive-In, Warheads®, Swedish Fish® and Welch's®. GHOST® also entered the food space in 2024 with its launch of high-protein cereals. GHOST® products can be found at GNC, ghostlifestyle.com, and select global retailers in over 40 countries. For more information, visit ghostlifestyle.com or connect with the brand on Instagram, X, TikTok, or Twitch.

MEDIA CONTACT
Jillian Kwasizur
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[email protected]
www.startrco.com 

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SOURCE GHOST®