Franchise FastLane Expands Service Offerings with New Fractional Development Program

Partner Brands Get a Fractional Franchise FastLane Sales Professional, Without the Commitment of Nationwide Development

OMAHA, Neb., Oct. 1, 2026 /PRNewswire/ -- Franchise FastLane, a leading franchise development organization, has announced the expansion of its services to include Fractional Development. This new offering gives franchise brands the opportunity to grow at a pace that's right for them. Rather than hiring, onboarding, training, and managing payroll for an in-house sales team, brands can tap into a team of Franchise FastLane sales professionals and leverage the company's industry credibility, built over the last nine years.

From One-Size-Fits-All to Personalized Development
When Franchise FastLane launched in 2017 as a full-service franchise sales organization, the company worked with brands ready to scale nationwide. Over time, the team realized that for every 100 brands they spoke with, only a handful were ready for that level of commitment. In response, Franchise FastLane introduced a coaching service designed to help brands build and execute their own internal sales process, supported by technology and administrative resources.

Some brands did not have the resources to take advantage of the coaching, leading Franchise FastLane to innovate even further, launching their Fractional Development program. For brands managing strong internal teams but lacking a dedicated sales resource, this offering fills the gap by placing a trained development director on a brand's account on a part-time basis, following Franchise FastLane's proven sales process, without requiring brands to move to the company's full-service, nationwide model.

"We're always finding new ways to better serve every brand, and Fractional Development continues our mission to

meet every brand where they are," said Jesse Hudson, Vice President of Franchise Development and Training Franchise FastLane. "With top-tier consultants and sales professionals, we're excited to introduce this new service and help as many brands as possible in the most customizable, personalized way we can."

Fractional Development is currently being offered to a limited number of brands, including Millie's Homemade Ice Cream and Zelene Spa, and Pi Kitchen & Bath. Millie's transitioned from a coaching model to Fractional Development so its founder could focus on supporting franchisees rather than selling, while Zelene chose Fractional Development during onboarding to focus on what it does best. Brands can move between all of Franchise FastLane's service lanes at any time, allowing FastLane to meet them where they are in the franchise development process and provide the level of support that makes the most sense for them, both now and over the long term.

"Franchise Development isn't one-size-fits-all, and it shouldn't be," said Heather Harris, CEO of Franchise FastLane. "Fractional Development is another way we're putting our best-in-class solutions directly in reach of more brands, at exactly the level of support they need. I couldn't be prouder of our team for continuing to expand what's possible. When we help a brand grow smart, everyone wins: the brand, the consultants, and every future franchisee they bring on board."

As the leading franchise development company, Franchise FastLane provides comprehensive support designed to help franchisors grow with clarity and confidence. Its services include franchise formation, franchise sales and development, territory checks, lead registration, marketing, compliance oversight, operational support through its proprietary tech stack and collaboration with franchise consultants. This full-service approach helps franchisors access the tools, systems and strategies they need to expand effectively while staying focused on building strong franchisee relationships.

Partners also gain access to Franchise FastLane's MasterMind program, which brings franchisors together for collaborative conversations focused on operational improvement, franchisee support and long-term growth. These sessions create space for open discussion, shared learning and both professional and personal development among franchise leaders.

To find additional information about Franchise FastLane and its services, please visit FranchiseFastLane.com.

About Franchise FastLane:
Franchise FastLane is the franchise industry's leading growth platform, trusted by emerging brands across the country to launch, build, and scale their franchise systems. Since launching in 2017, it has helped award more than 10,000 franchise units and placed over 3,900 entrepreneurs into franchise ownership, changing lives and communities along the way. Franchise FastLane has also been named a Top Supplier in Entrepreneur Magazine's Franchise Consulting/Development category for eight consecutive years.

Franchise FastLane believes growth should be intentional. That's why brands can now choose from three distinct levels of franchise development: hands-on coaching and training alongside their in-house development teams, fractional development support, or traditional full-service development. This flexible, three-tiered approach allows franchisors to grow exactly how they want, matched to their resources, goals, and stage of development, all backed by Franchise FastLane's proven process and technology.

Media Contact: Ethan Gutstein, Fishman Public Relations, [email protected] or 847-945-1300

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SOURCE Franchise FastLane