Fortis Adds Strategic C-Suite Leaders to Accelerate Embedded Payments Growth

PLANO, Texas, April 22, 2025 /PRNewswire/ -- Fortis, the payment technology leader for software platforms and scaling businesses, today announced the strategic appointment of two industry veterans to its executive leadership team: Brad Bialas as Chief Commercial Officer (CCO) and Kimling Lam as Chief Marketing Officer (CMO). These key appointments position Fortis for its next phase of aggressive growth across the software and ERP ecosystem.

"Brad and Kimling represent the caliber of leadership Fortis needs as we scale to meet increasing demand for our embedded commerce offerings," said Greg Cohen, CEO of Fortis. "Their complementary expertise in commercial strategy and brand development will be instrumental as we deepen our partnerships, expand market presence, and deliver unprecedented value to software platforms and their business customers in the rapidly evolving market."

Brad Bialas brings over 24 years of fintech and payments leadership experience to his role as CCO. With an impressive track record of building high-performance teams and driving revenue growth at companies including Moov, Xformative, SwervePay, and BluePay, Bialas has consistently delivered transformative results through strategic partnerships and channel development. At Fortis, he will spearhead commercial strategy, forge key industry alliances, and accelerate revenue across multiple channels.

"The embedded payments market is at a pivotal inflection point, and Fortis uniquely combines technical innovation with genuine partner-centricity," said Bialas. "I'm energized to scale an organization that has mastered the rare trifecta of cutting-edge technology, clear strategic vision, and a thriving ecosystem that's fundamentally changing how software platforms deliver value."

As CMO, Kimling Lam will lead Fortis' marketing organization with a focus on elevating brand presence, enhancing the partner experience, and driving demand generation. Lam's extensive background in go-to-market strategy and digital transformation, gained through senior marketing leadership roles at global payment leaders Adyen, Checkout.com, Worldpay and FIS, equips her to significantly amplify Fortis' market impact.

"By aligning our commercial and marketing strategies, we're elevating embedded payments from technical integration to business transformation," said Lam. "Our partners need more than solutions—they need narratives that showcase how our innovation directly drives their growth and monetization opportunities."

Together, Bialas and Lam bring four decades of combined expertise that aligns perfectly with Fortis' vision to redefine commerce experiences through seamless payment integration.

These strategic appointments come amid continued momentum for Fortis, backed by investments from Audax Group and Lovell Minnick Partners LLC, and an expanding ecosystem of ERP and software partnerships. The company continues to recruit top talent across departments as it scales operations to meet market demand.

To learn more about Fortis career opportunities, visit fortispay.com/careers.

About Fortis

Fortis is the leader in embedded payments for software providers and ERP systems, processing billions annually through its proprietary technology. The company's mission is to forge holistic commerce experiences that seamlessly integrate within software workflows—transforming payment processing from cost center to strategic advantage. With expertise in software platforms, Fortis moves commerce closer to invisible by strengthening the payments capabilities of software partners, guiding businesses to reach uncharted growth. Headquartered in Plano, Texas, Fortis is redefining the $100 trillion B2B payments landscape. Learn more at www.fortispay.com.

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SOURCE Fortis Payment Systems