Fitness Ventures Promotes Bryan Thomas to Chief Fitness Strategy Officer

ORLANDO, Fla., June 18, 2025 /PRNewswire/ -- Fitness Ventures proudly announces the promotion of Bryan Thomas to Chief Fitness Strategy Officer (CFSO), a key executive leadership role responsible for shaping the national fitness strategy and driving long-term revenue growth across the company's personal training and fitness services.

Since joining Fitness Ventures in 2018, Bryan has played a pivotal role in transforming the company's fitness division into one of the largest and most successful in the Crunch Fitness system. Under his leadership, personal training revenue has grown to represent a substantial percentage of total company revenue—establishing fitness as a critical growth engine and strategic differentiator across the organization.

In his new role, Bryan will oversee national sales performance, pricing strategy, service innovation, and long-term business planning. His focus will be on expanding scalable systems, enhancing member experience, and aligning cross-functional teams to accelerate performance and value creation across all locations.

Bryan has been a core member of the leadership team during two successful private equity transactions, a rare achievement that highlights his business acumen and deep understanding of fitness operations, sales metrics, and team development. His ability to pair visionary thinking with operational excellence makes him uniquely qualified to lead Fitness Ventures' next phase of growth.

"Bryan's impact on our business has been extraordinary," said Brian Hibbard, CEO of Fitness Ventures. "From scaling our fitness division to guiding us through major strategic milestones, he has consistently demonstrated exceptional leadership, strategic insight, and an absolutely relentless drive for results. Bryan lives up to our "Warrior Spirit" core value on a daily basis.  We're excited to see what's next as he steps into this critical role."

As Chief Fitness Strategy Officer, Bryan will continue to serve on the executive leadership team and represent the fitness division in enterprise-level planning, innovation, and board-level reporting.

About Fitness Ventures, LLC

Founded in 2016 by Brian Hibbard, Fitness Ventures, LLC is one of the fastest-growing franchises within the Crunch Fitness system. The Company operates over 70 locations across twenty-eight states, with several more in development. With a unique operating and development strategy and a keen focus on execution, Fitness Ventures LLC operates some of the highest volume Crunch locations in the system and boasts industry-leading financial returns. More at www.fitnessventuresllc.com

About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

CONTACT: Hiba Abduljawad, [email protected]

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SOURCE FITNESS VENTURES