First Ready-To-Drink Butter Coffee Drives Innovation, Literally

LOS ANGELES, May 18, 2016 /PRNewswire/ -- Grass Fed Coffee, the world's first ready-to-drink butter coffee, is taking to the streets to promote its innovative new beverage. After an incredibly successful Kickstarter campaign, that exceeded its goal by 500% and becoming the most funded beverage in Kickstarter history – the butter coffee brand decided to celebrate its debut with the also newly launched Tesla Model X - wrapped in its distinctive cow-spotted branding and fueled by "762 cowpower." The custom exterior also features multiple hidden "Where's Waldo?" for consumers to find.

The long-awaited launch of the Tesla Model X has captured the attention of car enthusiasts and consumers alike, mirroring Grass Fed Coffee's much-anticipated launch. The butter coffee brand is the first of its kind, just like the falcon-winged SUV, and has seen attention from not only coffee enthusiasts but also fitness fanatics and consumers everywhere.

"With the launch of both of these highly anticipated and innovative products, we thought this would be a great marriage to get our brand out there," shared Co-Founder John "Sonic" Ban. "The Model X is already a head turner, but adding our Grass Fed Butter branding to it, we really hope to grab people's attention."

Made with cold-brewed, organic, fair trade coffee extract, MCT oil, and grass fed butter – Grass Fed Coffee delivers mental clarity and sustained energy. This ready-to-drink coffee is rich with sustainably-produced, grass fed butter that is high in vitamins, antioxidants, and healthy fats. After months of anticipation, consumers will be able to taste Grass Fed Coffee when it hits shelves in July! 

Watch the video of the Model X's transformation into the Grass Fed Coffee Car here: https://www.youtube.com/watch?v=culKPbCzmn8&feature=youtu.be

To learn more about Grass Fed Coffee, visit http://grassfedcoffee.com/.

On social media, visit Grass Fed Coffee at:Instagram: @GrassFedCoffeeTwitter: @GrassFedCoffeeFacebook: https://www.facebook.com/Grassfedcoffee/ Pinterest: https://www.pinterest.com/grassfedcoffee/

ABOUT GRASS FED COFFEEGrass Fed Coffee is a single serve, ready-to-drink butter coffee made from organic, fair trade coffee extract, medium chain triglyceride (MCT) oil, and sustainably-produced, grass fed butter high in vitamins, minerals, antioxidants, and healthy fats. Based on ancient Tibetan butter tea, Grass Fed Coffee works to deliver sustained energy, mental clarity, and a healthy metabolic state to support weight loss.

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SOURCE Grass Fed Coffee