Firebird Energy Kicks in Fast and Keeps You Going Longer

The Revolutionary Protein-Coffee Blend Is Designed to Spike Energy and Maintain Endurance

FORT LAUDERDALE, Fla., Feb. 5, 2025 /PRNewswire/ -- The world craves energy. Professionals at work, students at school, parents with young children — it doesn't matter the stage of life an individual is experiencing. Living demands energy output, and health-conscious consumers are on the lookout for clean, sustainable, and accessible sources of energy to help them get through the day. Firebird Energy is a 100% Kiwi-operated New Zealand brand that has responded to this universal need by developing a revolutionary protein-coffee blend.

"Firebird Energy helps you rise up when you are at your lowest," said founder and owner Shaun Winstanley. "It was developed when I was recovering from being shot in the line of duty as a police officer and couldn't eat solid foods or drink hot beverages. Since then, it has become a drink that empowers people facing challenges in any area of life."

The Firebird formula delivers an innovative blend of ingredients from a few key, clean sources. The first of these is 150g of caffeine (about the same as a double shot). This is not synthetic (as is often the case with energy drinks) but comes directly from filtered coffee, which is roasted by a local, sustainably-focused partner from the Land of the Long White Cloud.

Each 8oz can also delivers a punchy 16g of protein. This comes from a milk protein concentrate that includes two kinds of protein. 20% is whey protein, which is a fast-acting protein with a high absorption rate of approximately 10g per hour. The remainder is composed of casein protein, which has a slower absorption rate and provides a long-lasting source of energy uptake.

The Firebird formula has no added sugar, which means the final product has less than a single gram of sugar and around 80 calories in total. (77 for the classic coffee flavor and 81 for the toffee alternative.) Taken altogether, Firebird Energy drinks are an easily accessible source of fast-acting, long-lasting, natural energy.

"At Firebird Energy, our journey began with a passion for innovation and a commitment to delivering unparalleled energy solutions," said Winstanley. "Combining caffeine and protein makes for an excellent fuel source that kicks in fast and keeps you going for longer. It is the perfect tool to help anyone get through a long day, a bout of burnout, or an exhausting period of life."

Firebird Energy is quickly becoming a household name across its home region of New Zealand. This year, the brand is expanding into new markets, as well, including Australia and the United States.

About Firebird Energy
Firebird Energy, Ltd. was created in May of 2024. The company operates out of Auckland, New Zealand and is 100% owned and operated by Kiwi police officer Shaun Winstanley. Shaun was severely injured in the line of duty, and his path to recovery led to his Phoenix-inspired brand. Firebird products have caffeine from real coffee, are low in sugar (less than one gram), and contain a blend of clean protein for quick absorption and long-lasting effect. Learn more about the brand's unparalleled energy solutions at firebirdenergy.co.nz.

Shaun Winstanley
P: +64 22 6309 108 
W: firebirdenergy.co.nz

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SOURCE Firebird Energy