Fingerpaint Group Welcomes a New Era of Integrated Healthcare Solutions

Unified brand identity and launch of Fingerpaint Medical signal commitment to innovation and excellence.

CEDAR KNOLLS, N.J., Feb. 24, 2025 /PRNewswire/ -- Fingerpaint Group is redefining what it means to deliver transformative healthcare solutions by unifying its solutions under the Fingerpaint brand. This milestone marks a new era of integration, innovation, and excellence—one that reinforces the company's commitment to never painting by number.

As part of this evolution, Fingerpaint Group is excited to introduce the newly created Fingerpaint Medical brand that brings together the expertise of MedThink Communications, MedThink SciCom, and Fingerpaint Medical Communications.  It will be led by 20-year industry veteran Javeria Shahab.

"Fingerpaint Group's forward-thinking approach to the future of medical is what drew me in," said Shahab, who as President, Fingerpaint Medical, will also serve on the company's executive leadership team. "Being part of an organization that isn't just adapting to change but driving it is an incredible opportunity—one I couldn't pass up."

Shahab's leadership spans early product development, medical affairs, commercial strategy, and omnichannel marketing. With everything from large pharma to biotech companies, she has led the development of healthcare communication strategies throughout the product lifecycle.

Additionally, Leaderboard Branding has taken on the Fingerpaint name, becoming Fingerpaint Branding. This move will only strengthen the naming and branding solution, as they can push creativity further, innovate faster, and provide even greater value to their clients.

"While the names have evolved, the exceptional teams, services, and quality that clients trust remain unchanged," said Bill McEllen, Global President, Fingerpaint Group. "This strategic alignment isn't about streamlining our identity—it's about enhancing how we work, how we innovate, and how we create seamless, end-to-end solutions for our clients."

These solutions join Fingerpaint Market Access, Fingerpaint Marketing, Fingerpaint Multicultural, Fingerpaint Media & Activation, and Fingerpaint Europe.

This moment marks an important milestone in the company's journey—one that aligns perfectly with the vision Founder Ed Mitzen had when he launched it in 2008.

"From the beginning, my goal was to build a company that constantly evolves to better serve both our people and our clients," said Mitzen, CEO of Fingerpaint Group. "Our ability to anticipate change and adapt in a fast-moving industry is what keeps us ahead of the curve, creating real impact where it matters most."

About Fingerpaint Group

Fingerpaint Group, a Top 20 healthcare marketing agency, is a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. We craft with courage and purpose, pairing imagination with innovation and blending skills that transcend barriers and silos. We achieve success by painting with richer hues of genuine partnership, unlocking the greatness of brands and transforming them into enduring masterpieces. Visit us at www.fingerpaint.com

Contact:

Michelle Maskaly

Fingerpaint Group

[email protected]

732-713-6716

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SOURCE Fingerpaint Group