Fetch Reveals Six Wild Truths About America's 2025 Spending Habits

The first full-year Fetch Finds Report uncovers how consumers really spent,
capturing a year defined by equal parts hustle and comfort

MADISON, Wis., Dec. 12, 2025 /PRNewswire/ -- Fetch, America's Rewards App, today released its first ever full-year Fetch Finds Report, revealing the delightfully unexpected ways Americans shopped and dined in 2025. Consumer spending told a far more entertaining story, capturing a work-hard, play-hard year where even the best intentions couldn't keep chaos from creeping into the cart.

Drawn from more than $179 billion worth of transactions captured annually by Fetch—including 12 million receipts submitted every day—and analyzed through Fetch's AI-powered insights-to-activation tool, FAST, the report reveals how Americans navigated the year's mix of hustle and downtime. Consumers found balance, fueling busy days with energy chews and protein-packed everything, and powering down with sushi splurges and weighted blankets.

"Fetch sees what others can't: how people actually spend based on billions of purchases," said Jacob Grocholski, Vice President of Analytics at Fetch. "This year, we saw a chaotic mix of discipline and indulgence that defined how people navigated 2025 — a snapshot of how Americans pushed through demanding days and made room for comfort wherever they could."

The Fetch Finds Report uncovered six spending surprises that defined 2025:

1. The Meatless Revolution Has Expired
   Despite rising grocery costs, Americans brought meat back to the menu. Fresh beef (+13%) and pork (+12%) sales rose, while refrigerated plant-based alternatives (-11%) fell, signaling that the meatless movement lost some of its sizzle in 2025.
   
   
2. America's Eating Out, and Sushi's On A Roll
   Dining out surged despite budget-tightening elsewhere. Sushi led the charge, up 45.6% in trip growth, far outpacing Mexican (+13.9%) and pizza (+6.7%).
   
   
3. Endurance Nutrition Takes a Victory Lap
   2025 was a marathon, not a sprint, as energy chews and gels jumped 27.4%. We're either all running marathons or just trying to get through Monday. 
   
   
4. The Great American Declutter Hit Overdrive
   Self-care became shelf-care as household storage bags (+55.8%), charging valets (+37%), and cleaning gloves (+13.4%) all saw strong growth, suggesting tidiness and organizations became acts of wellness.
   
   
5. Protein Moved into the Pantry
   Protein isn't just for the gym anymore. Consumers bulked up their everyday staples, with protein-labeled breakfast cereals (+69.8%), granola (+45.9%), and dry pasta (+35.4%) all up. Consumers clearly want their everyday foods to pull double duty.
   
   
6. America Powered Down and Got Comfortable
   Comfort reigned supreme, with loungewear soaring 218%, weighted blankets up 45%, and candles up 20%, proof that winding down became the new status symbol.

The Fetch Finds Report reflects real consumer behavior, captured through everyday spending patterns across all retailers, restaurants, and payment types. Powered by Fetch's unmatched visibility into what consumers buy at the item level across every channel, the findings offer clarity as Americans continue to navigate the shifting economy.

Those interested can read the full Fetch Finds "6 Wild Truths About America's Spending in 2025" Report here.

About Fetch
Fetch, America's Rewards App, helps consumers live rewarded and helps brands create lifelong customers through the power of Fetch Points. Designed to acquire and retain consumers, Fetch has unparalleled visibility into what people buy, capturing billions of spending transactions annually using cutting-edge artificial intelligence and machine learning technologies. Users submit 12 million receipts per day and have earned more than $1 billion in Fetch Points. The app is available to download on the App Store and Google Play Store and has more than 6 million five-star reviews from happy Fetchers.

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SOURCE Fetch