Farewell Launches Novel, Emotionally-Adaptive AI Platform for Life Transitions

Patent-Pending Platform Closes Gap Between Planning and Execution

SAN FRANCISCO, Sept. 22, 2026 /PRNewswire/ -- Farewell, a novel, emotionally-adaptive AI platform for Life Administration, today announced its public launch. Farewell maps, organizes, curates and guides individuals and families through the hundreds of financial, legal, medical, and personal tasks and processes that accompany life transitions, such as marriage, career change, aging parents, retirement, divorce, and loss.

While professionals provide specialized plans and advice, responsibility for coordinating and executing everything typically falls on the individual – often when that person is already overwhelmed. Farewell turns that fragmented work into a personalized system for execution.

"An estate plan is not an execution plan," said Samina Bari, Founder & CEO of Farewell. "I had a will, a trust and appropriate plans in place. But when my husband died, nothing told me what to do first or helped me coordinate and complete the hundreds of tasks that followed. Farewell is the execution infrastructure I needed, and what millions of people will need as they navigate life's inevitable transitions."

Farewell's patent-pending AI maps and prioritizes tasks, adapts as circumstances change, and adjusts guidance to each user's urgency, effort, and emotional capacity. A 24/7 concierge provides step-by-step support, while secure permissions allow family members and trusted professionals to participate as co-owners, delegates, or viewers.

Federal data indicate that millions of Americans experience life transitions each year – including marriage, divorce, retirement, caregiving, and death. Research suggests that settling a loved one's affairs alone can require hundreds of hours of work, creating a significant burden on individuals, families, and employers. The impact spans WealthTech, estate planning, legal services, insurance, caregiving, and life-transition support.

The need is accelerating as the U.S. population ages. According to AARP, caregiving demands are growing steadily as the largest transfer of generational wealth in history moves forward. Cerulli Associates projects that $124T will transfer through 2048, including nearly $40T in spousal transfers expected to go to women. The CDC reports women also live an average of five years longer than men, and the Pew Research Center says they continue to carry a disproportionate share of household and caregiving responsibilities, placing them at the center of both the longevity economy and The Great Wealth Transfer.

Individuals can begin with Farewell's free, two-minute Peace-of-Mind Readiness Assessment, which identifies gaps and creates a personalized path toward greater preparedness. Farewell Lifetime membership provides continued access as circumstances and priorities change.

Farewell also offers a referral partnership discount program for financial advisors, estate attorneys, insurers, hospices, senior-care providers, money coaches, and other groups. The program helps professionals extend their value beyond specialized planning and advice by giving clients a trusted way to complete the administrative work that typically remains undone.

Farewell is available today at withfarewell.com.

About Farewell

Farewell is a novel, AI-powered, Life Administration platform that helps individuals and families navigate the tasks and processes that accompany major life transitions. Its patent-pending, emotionally-adaptive AI connects planning with execution by mapping, organizing, curating and guiding the financial, legal, medical and personal tasks surrounding marriage, career change, aging parents, retirement, divorce and loss. Learn more at withfarewell.com.

Media Contact:
Laura Henson
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[email protected]

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SOURCE Farewell