Famous Amos Recognizes Three Emerging Black-Owned Enterprises with $50,000 Business Awards

Now in its fifth year, Famous Amos's Ingredients for Success program supports early-stage Black businesses and honors the entrepreneurial spirit of Wally Amos

CHICAGO, July 1, 2025 /PRNewswire/ -- Famous Amos, in partnership with the U.S. Black Chambers, Inc (USBC), has announced the winners of its fifth annual Ingredients for Success Entrepreneurs Initiative (IFS). IFS supports pathways for early-stage Black business owners to thrive by providing $50,000 to three organizations each, in addition to mentorship, networking and educational resources. The 2025 winners include:

• Terminal B, a Los Angeles-based fragrance company founded by Chris and Fay Breedlove that produces handcrafted candles and fragrances inspired by global destinations – redefining how we experience travel from home.
• Arcarea Adult Day Center, a Lancaster, Pennsylvania-based wellness organization founded by Aracelis Rittenburg that addresses healthcare inequities and provides holistic care for seniors with dementia.
• Money Honey LLC, a Los Angeles-based financial coaching company founded by Taryn Ferrer that provides money management strategies and education to help women build wealth.

"Our judges reviewed hundreds of applications from passionate business owners who are making a remarkable impact in their communities," said Rachna Patel, Vice President of Marketing for Famous Amos. "Terminal B, Arcarea Adult Day Center and Money Honey LLC are incredibly deserving of these awards, and we're excited to work with them to grow their businesses and help achieve their dreams. We're humbled to champion the next generation of Black business leaders and carry on the legacy of our founder Wally Amos."

In addition to being the fifth year of IFS, this year also marks Famous Amos's 50th anniversary, which the brand celebrates through its Famously You campaign honoring Wally Amos's "famously" authentic spirit. To commemorate the milestone, Famous Amos launched limited-edition Collectors Edition packaging featuring original 1975 graphics. In May, the brand hosted a free block party in Hollywood, recreating the community events Wally Amos organized in the 1970s and '80s. The IFS announcement further celebrates Wally Amos by honoring his birthday, July 1.

"My father built Famous Amos from the ground up to become one of the most recognizable cookie brands in the world," said Shawn Amos, entrepreneur, author and son of the late Wally Amos. "His story is like a lot of other Black entrepreneurs who have passion and vision but often lack access to resources or funding to help them succeed long term. It means so much to my family that Famous Amos is continuing my father's legacy and paying it forward to help rising entrepreneurs thrive."

Created in 2020, IFS has awarded 12 business owners a total of $600,000 over the past four years – promoting economic empowerment for early-stage Black entrepreneurs. This year's distinguished panel of judges included Shawn Amos; Steve Canal, Founder of ONE Venture Group, bestselling author and branding expert; and Brittany Rhodes, Founder of Math Equals Me and previous IFS winner. Beyond IFS, USBC provides valuable resources that small business owners can take advantage of, including training, business development and engagement opportunities. More information is available at usblackchambers.org/resources.

"My father dedicated his life to doing what he loved and inspiring people," Amos said. "Famously You doesn't just celebrate his life and work – it also celebrates the fans who made his dream a reality. It reflects the brand's ongoing impact in empowering people to be authentic to themselves and pursue their dreams. It's a powerful full-circle moment, and I'm grateful to be part of it."

Stay tuned to Famous Amos's socials for the latest brand news: Threads, Facebook and Instagram, where you can learn more about the 2025 IFS winners.

About Famous Amos
Famous Amos is a beloved brand that started in 1975, famous for its classic chocolate chip cookies. Founded by Wally Amos, a passionate Black entrepreneur, Famous Amos grew from a bakery in Hollywood, California into a brand serving millions of customers across the United States. In 2020, Famous Amos began a major philanthropic effort, the Ingredients for Success Entrepreneurs Initiative. Now in its fifth year, this initiative creates positive change and economic empowerment for early-stage Black entrepreneurs. Ingredients for Success celebrates the qualities that make each business owner unique and fosters long-term success for their businesses.

About Ferrero®
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

CONTACT: Rob Tate, [email protected]

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SOURCE Famous Amos