FINN Partners Launches SustainImpact™

A Series of Rapid Deployment Assessments to Ensure Sustainability Communications Bolster Competitive Advantage and Mitigate Risk

NEW YORK, Feb. 12, 2025 /PRNewswire/ -- FINN Partners today announces the launch of SustainImpact^™, a customizable set of diagnostic services for businesses wanting to quickly and thoughtfully assess and refine their sustainability strategies and communications to deliver their impact.

Stemming from FINN's decades of experience advising organizations on their sustainability journey, SustainImpact offers strategic counsel to those responding to shifting regulations and demands for transparency and action. SustainImpact provides publicly and privately traded companies with a clear benchmark of their sustainability efforts, and a strategic guide for appropriately contextualizing their communications and thought leadership initiatives. 

A Holistic Approach to Sustainability

SustainImpact is uniquely adaptable. Businesses can select from three distinct yet complementary assessments, which inform and strengthen both the impact and effectiveness of their sustainability initiatives.

1. Communications Assessment: Expert review and assessment of existing sustainability communication to determine alignment with impact to-date and stakeholder expectations; identify new opportunities.
   
   
2. Sustainability Strategy Assessment: For organizations beginning their sustainability journey — or those looking to evolve efforts — this provides a comprehensive analysis of existing and proposed strategies, metrics, and goals. It ensures businesses focus on actionable, measurable initiatives that align with internal and external objectives.
   
   
3. External Landscape Assessment: For companies wanting a strategic perspective of their efforts within their broader industry context. FINN analyzes competitors, media trends, and key influencers to uncover opportunities for differentiation and leadership, while identifying white space where organizations can authentically contribute.

Why SustainImpact? Meeting Today's Sustainability Challenges

The launch of SustainImpact comes at a pivotal moment for businesses. With shifting regulatory pressures and stakeholder expectations rising, companies must demonstrate meaningful action while mitigating reputational risks. At the same time, consumer scrutiny of sustainability claims continues to grow, with organizations being held accountable for greenwashing or failing to meet commitments.

SustainImpact equips businesses with the strategy and confidence to navigate these challenges, protect their reputations, and seize opportunities to stand out. Prior to this launch, FINN piloted the suite of services with clients ranging from marquee Fortune 500 to privately held companies.

"Sustainability is more than a nice to have — it's a driver of business innovation and a pillar of corporate reputation for companies who want to thrive in today's market and lead in the future," said Brianne Chai-Onn, global lead for Sustainability and ESG within FINN's Purpose & Social Impact Practice. "SustainImpact provides organizations with a clear roadmap to create value, build trust, enhance credibility, and create meaningful impact."

Supporting Businesses at Every Stage of the Sustainability Journey

SustainImpact delivers value to organizations at all stages of their sustainability journey. Whether a company is taking its first steps toward building a robust strategy or refining an established program, SustainImpact delivers tailored insights and recommendations to support progress. Its holistic approach ensures businesses can articulate their commitments, meet regulatory demands, and effectively engage stakeholders.

FINN Partners' Commitment to Sustainability

The launch of SustainImpact underscores FINN Partners' dedication to helping organizations navigate the environmental, social and governance (ESG) space effectively and advancing meaningful change. As a global integrated communications agency, FINN combines deep expertise in sustainability with a proven track record of helping organizations achieve their goals while building trust and credibility.

"SustainImpact reflects FINN's commitment to helping businesses lead with authenticity," said Gil Bashe, FINN's Chair of Global Health and Purpose. "It's an invaluable resource for navigating immediate challenges while ensuring organizations can tell their sustainability stories with clarity and impact."

About FINN Partners

Founded in 2011, FINN Partners has rapidly grown into one of the world's leading independent marketing communications agencies. With over 1,300 professionals across 34 offices, FINN provides clients with global access to strategic marketing and communications solutions. The firm is committed to delivering meaningful, purpose-driven campaigns that address today's most pressing challenges.

Find us on Twitter and Instagram: @finnpartners

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SOURCE FINN Partners