European Startup Seeks to Reinvent EV Tires to Slash Toxic Effects

An electric car’s clean reputation might be masking a less obvious problem sitting right under it: the tires. Gunnlaugur Erlendsson, founder and CEO of Swedish technology company ENSO, argues that tires are among the products everyone relies on without really thinking about, quietly underpinning much of the global economy while causing damage that rarely gets discussed.

High-end electric vehicle makers like Rivian Automotive Inc. (NASDAQ: RIVN) are likely to give these improved tire designs serious thought if the innovators show that switching to these tires makes sense not only environmentally but also&

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