Ellantec Appoints Veblen Advisory Board

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October 23, 2026 3:05 AM EDT

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Dubai, United Arab Emirates, 23rd Oct 2026 - Ellantec has appointed an Advisory Board through the Veblen Director Programme to support its next phase of growth. The company provides a service operations platform for bookings, field teams, vendors, assets, billing and subscriptions, helping service businesses launch and manage workflows their teams can actually run across scheduling, checklists, site visits, recurring jobs, maintenance, invoicing and payouts.

Ellantec is focused on reducing admin effort, accelerating job closure and improving customer visibility across day-to-day service delivery. As the business moves from product-building into scale-up, the new board brings experience across leadership, commercial growth, SaaS strategy, investor thinking and cloud transformation to help strengthen the company's direction and long-term execution.

"This Advisory Board comes at an important stage in Ellantec's journey as we move from building our products to scaling the business with greater ambition and discipline," said Anna Revathi, Founder. "I'm excited to have experienced independent leaders challenging our thinking, strengthening our strategy, and helping us create a technology company built for sustainable, international growth."

Swier Miedema - Chair of the Board, has spent more than twenty-five years supporting founders, CEOs, boards and leadership teams. His work focuses on the quality of thinking that shapes decision-making, team dynamics and leadership effectiveness, helping organisations move towards clearer decisions, more honest conversations and steadier execution.

"I'm looking forward to setting up this board and working together to help Ellantec move forward," said Swier Miedema. "This feels like a wonderful opportunity to bring greater effectiveness and efficiency to this field."

Megan Marshall - Board Advisor, is a senior commercial leader with deep experience building growth cultures in sales-led organisations. Her background combines data-led and technology-enabled go-to-market strategy, industry-based value propositions, performance management and account-based marketing. Her track record includes exceeding multi-million dollar sales targets, delivering year-on-year sales growth, improving win rates through KPI-led reporting and increasing CRM adoption through global sales operations leadership.

"I am delighted to join Ellantec as a Board Advisor," said Megan Marshall. "The company is solving operational challenges that many service businesses still manage manually, and I look forward to supporting its commercial growth with clear execution, strong market positioning and customer-focused scaling."

Mark de Jong - Board Advisor, is the founder and CEO of Timewax and has spent nearly two decades building SaaS solutions for service delivery organisations. His background includes complex programme leadership for organisations such as ABN AMRO, PwC, TNT and Maersk, and he brings strong expertise in resource planning, outcome-led delivery, product direction and disciplined business growth.

"I am pleased to support Ellantec as a Board Advisor," said Mark de Jong. "Service organisations perform best when planning, delivery and commercial outcomes are aligned, and I look forward to helping Ellantec scale a platform that addresses that challenge directly."

Nadia Yaqub - Board Advisor, is an investment professional with twenty years of experience across public equities, multi-asset portfolios and deep company analysis. Her perspective brings an investor's filter to board discussions, with strengths in financial metrics, business-model analysis, growth stress-testing, capital allocation and helping founders shape a more investable corporate narrative.

"I'm excited to join Ellantec's Advisory Board," said Nadia Yaqub. "The business has a strong operational proposition, and I look forward to helping sharpen its strategic priorities, financial story and long-term investment readiness."

Shehab A S Sherbini - Board Advisor, is an enterprise cloud and database transformation architect with more than twenty-one years of experience across the Middle East and Africa. His background spans systems engineering, disaster recovery, Oracle database administration, enterprise cloud architecture and technical customer advisory, with expertise in resilience, governance, data platforms, cloud adoption and measurable operational outcomes.

"I am delighted to join Ellantec as a Board Advisor," said Shehab A S Sherbini. "The business is addressing a real operational need, and I look forward to supporting its platform strategy, scalability and long-term resilience as it grows."

The appointment of the Advisory Board marks an important milestone for Ellantec as it builds on its product foundation and prepares for broader growth. With experience spanning leadership, commercial execution, SaaS operations, investor readiness and enterprise technology, the board will support the company as it develops a stronger market position and scales with greater confidence and discipline.

About Ellantec

Ellantec is a service operations platform for bookings, field teams, vendors, assets, billing and subscriptions. It helps businesses launch service workflows their teams can actually run, including bookings, scheduling, checklists, site visits, recurring jobs, asset maintenance, invoices and payouts, with less admin effort, faster job closure and better customer visibility.

Learn more at https://ellantec.com

About Veblen Director Programme

The Veblen Director Programme empowers executives and professionals with the skills and knowledge to excel in board and advisory roles. Through training, education, and a global network of skilled board members, Veblen supports organisations in navigating complex challenges, driving sustainable growth, and building impactful leadership teams.

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