Eidetic Marketing Actuates NIO's ES8 Pre-Launching Event, "NIO DAY"

Los Angeles, California (PRWEB) March 23, 2018

On December 16th, 2017 in Suzhou, China, the experiential marketing agency, Eidetic Marketing, held a pre-launching event for the Global Electric Vehicle brand 'NIO' in commemoration of their to-be released SUV, the ES8. As NIO's first step in marketing and commercializing its SUV, Eidetic Marketing provided patrons with a memorable experience to kick-start the brand's subsequent pre-launch events around the globe.

Within China, the world's largest electric automotive market, NIO has received recognition from multinational Chinese IT companies such as Tencent, Lenovo, and Baidu, receiving upwards of $1B in investment funds. Since its founding in 2014, NIO has rapidly grown to threaten Tesla as the leading electric vehicle brand in China. Eidetic Marketing focused on the expectations of both the brand and its patrons, to create an unexpected and original event for attendees.

NIO DAY was held as an exclusive event limited to only major media outlets and the families of those who had pre-purchased the ES8. Those present at the event gave notice to a surprising but connatural fusion of traditional Chinese culture and the high-tech brand. Instead of simply elaborating on the SUV's technology and capabilities, NIO and Eidetic Marketing focused on the experiential aspect of the brand through open communication with the consumers.

The head of Eidetic Marketing's Chinese branch Vicky Jin stated, "We were entrusted with creating an event atmosphere that was ideal to those who clearly held high expectations of NIO. We wanted to give the brand's clientele an experience that was differentiated and original compared to the auto industry's norm." Ashley S. Jung, the CEO of Eidetic Marketing, further stated, "We strived to focus on the beneficial synergy between clean energy and NIO. We centered around the innate growth of such societal issues, presenting NIO as a brand that is not limited to the technology of its vehicles but also as a brand that is conscious of the need for clean energy and committed to the cause. We endeavored to present this otherwise substantial subject in a way that would resonate with NIO's patrons."

Eidetic Marketing is a global brand experience agency headquartered in Los Angeles, US. The company has prior experience successfully planning, managing and executing marketing efforts for major global brands such as Google, Tencent, Samsung Electronics, Tesla, and McLaren. Dictated by the needs of its global clientele, Eidetic Marketing's China branch was founded in Shanghai, during 2016. Since its founding, the company has successfully managed a variety of premier accounts, exemplified by Volvo, Honda, Lynk & Co, and plans to further develop their operations in China.

Read the full story at http://www.prweb.com/releases/2018/03/prweb15345856.htm

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