Edward Jones Advances Banking Strategy to Deepen Client Financial Fulfillment
In partnership with U.S. Bank and with progress on its own bank,
Edward Jones® Everyday Solutions powered by U.S. Bank® is now available
Through a deepened partnership with U.S. Bank, the firm now offers clients a full suite of solutions to manage their short- and long-term banking needs. After a year of planning and a phased rollout in select markets, Everyday Solutions Checking and Credit Card products are now available across the
"This milestone is an exciting step forward to providing clients with a truly integrated financial experience," said
Edward Jones and U.S. Bank announced their intent to develop the strategy in 2024 in response to strong client demand for integrated financial services. A Morning Consult* survey in
Everyday Solutions is built to support clients' and their family's everyday financial decisions by including:
-
Co-branded checking accounts with features like Zelle®, overdraft forgiveness, mobile debit card management, and family-friendly tools such as Greenlight®.
- A digital-first experience accessible through Edward Jones Online Access, offering clients a simple and unified view of their financial picture.
- Enhanced credit card offerings including Triple Rewards, Business, and Flex Balance World Elite Mastercard® – all with no annual fee and tailored to diverse client needs.
"With the launch of this suite of solutions, our financial advisors are now better equipped to develop true comprehensive financial plans," said Chubak. "By integrating banking into the broader planning conversation, we're enabling advisors to address every facet of a client's financial life – from day-to-day cash flow to long-term goals. This holistic approach gives all clients – from those just starting out to those with significant means, greater clarity, confidence, and control helping them make informed decisions and stay on track toward financial fulfillment."
To learn more about Everyday Solutions visit https://www.edwardjones.com/us-en/investment-services/account-options/banking-borrowing-solutions.
E
xpanding banking capabilities with Edward Jones Bank
Edward Jones is also advancing its broader banking strategy through the proposed establishment of the Edward Jones Bank, a
- Hiring key leadership, including a full suite of officers that will be responsible for leading the proposed Bank
- Completing the Field Investigation phase with UDFI and the FDIC Kansas City Regional Office
- Forming the Bank Board of Directors
"By layering these capabilities into our existing banking offering, including our suite of banking solutions with U.S. Bank, we will be able to help our financial advisors focus on their client's full financial picture," said
If approved, the Bank will operate independently as a wholly owned, indirect subsidiary and will initially offer an enhanced Reserve Line of Credit (RLOC). The RLOC is currently available in 47 states and
About Edward Jones
Edward Jones is a leading North American financial services firm in the
Forward Looking Statements
* Survey Methodology
This poll was conducted between
* Disclosures
Everyday Solutions Checking provided by U.S. Bank NA, Member FDIC. Edward Jones is not a bank and FDIC insurance only covers the failure of an insured bank.
The creditor and issuer of Edward Jones Everyday Solutions Mastercard credit cards is U.S. Bank NA, pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.
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SOURCE Edward Jones
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