Education Workers Launch New Videos, $1.4 Million Advertising Campaign

EDMONTON, Alberta--(BUSINESS WIRE)-- Striking education support workers are taking to the airwaves with two new video ads in support of their campaign for better classroom supports. The videos, produced for the Canadian Union of Public Employees (CUPE), are part of a $1.4 million campaign the union has launched.

Over 4,000 education support workers are on strike in the Edmonton region and Fort McMurray, with over 2,000 more taking strike votes this weekend across Alberta.

CUPE Alberta President Rory Gill said the ads speak to issues any parent can identify with – classroom support. In one video, a noisy classroom is in chaos until an Educational Assistant enters the room and calms things down. In the second video, young students talk about what they need to succeed, with one child pointing to “my Abigail,” his educational support person.

Ads direct viewers to visit www.helpstudentssucceed.ca where they can send a letter to their MLA.

“Alberta has the lowest per student education funding of any province in Canada,” said Gill. “Students are being impacted by classroom vacancies, overworked staff, and lack of resources.”

“The Alberta government has to act, and act soon, or this campaign and these strikes will expand and spread,” said Gill.

Gill said most education support staff have not had a wage increase in ten years, a period of 30% inflation. The average education support worker makes just $34,500 per year.

Video #1 – Education support staff help the entire classroom: https://www.youtube.com/watch?v=_y8Nqjx3u6Y

Video #2 – What do I need to succeed?
https://www.youtube.com/watch?v=EYT9jGLiq_4

:sz/cope 491

View source version on businesswire.com: https://www.businesswire.com/news/home/20250206323097/en/

Lou Arab, Communications Representative
[email protected] 780.271.2722

Source: Canadian Union of Public Employees

You May Also Be Interested In

• Trustar Bank Announces $750 Million Branch Acquisition from Forbright Bank
• Goliath Reports Multiple Holes Up To 7.38 g/t AuEq Over 35.7 Meters, Including 19.51 g/t AuEq Over 8.32 Meters at the High-Grade Gold Surebet Discovery that Remains Open for Expansion, Golden Triangle
• Helen Woodward Animal Center Orphan Blind Pup Has His Sight Set on Forever Home