Easy Spirit Moves for Pink: Taking Strides Toward a Cure

NEW YORK, Sept. 23, 2025 /PRNewswire/ -- For over six years, Easy Spirit has supported the fight against breast cancer—an ongoing commitment to the women who inspire the brand every day. Through its partnership with Shoes for a Cure (formerly known as Shoes on Sale), which has raised nearly $65 million to date, Easy Spirit has helped turn footwear donations into critical funding for leading breast cancer research organizations across the U.S.

This October, in honor of Breast Cancer Awareness Month, Easy Spirit continues this meaningful partnership through a special footwear collaboration that blends style, comfort, and impact. The brand is proud to introduce the limited-edition Move for Pink Maelie Sneaker ($99), featuring Easy Spirit's signature EMOVE technology for all-day support and cushioning. Easy Spirit is committed to supporting Breast Cancer Awareness Month and will donate a minimum of $25,000 to advance Dr. Lisa Newman's groundbreaking breast cancer research and her life-saving work through Shoes for a Cure. Additionally, the limited-edition Maelie Sneaker is part of the ongoing Denise Austin Collection.  

"I'm deeply honored to be part of an initiative that's so close to my heart," says brand ambassador and Fitness expert, Denise Austin. "I move for my niece, a breast cancer survivor, and for the millions of others impacted by this disease. I've always been a fierce advocate for movement—not only for its physical benefits but for the emotional strength it builds. Regular movement can help reduce the risk of breast cancer and ease the side effects of treatment, including fatigue and depression."

Easy Spirit spokesperson, Denise Austin will lead a special workout event at the Pledge for Pink gathering in Greenwich, Connecticut, to help raise awareness and inspire action October 1^st to kick off breast cancer awareness month.

"For over six years, our Easy Spirit Move For Pink program has supported a cause that truly resonates with our community," says Shanya Perera, SVP of Marketing at Marc Fisher Footwear. "We believe movement goes beyond the physical—it strengthens both body and mind, builds connection, and empowers us to support others every step of the way. We're proud to stand behind Denise Austin's mission to champion wellness and to support Dr. Newman's vital research, which addresses healthcare disparities impacting African American and other underserved communities through this footwear collaboration." 

"Shoes for a Cure helps fund education and patient navigation services through my Breast Programs in New York, as well as in regions across Africa where we're leading groundbreaking genetic research," says Dr. Lisa Newman. "I'm incredibly grateful for every dollar raised and every pair of shoes purchased—each one represents a meaningful step forward in our mission to support breast cancer patients and work toward the eradication of this disease.

The limited edition, Maelie sneaker will be available starting October 1, 2025, on EasySpirit.com. Every purchase contributes to life-saving research, helping fuel progress toward a cure.

ABOUT EASY SPIRIT
Easy Spirit has built a legacy around creating simple solutions for women, evolving alongside their needs over 35 years. More than just shoes, the brand is committed to helping women feel confident, comfortable, and empowered every day. Easy Spirit continues to design footwear and experiences that make life easier, because anything is possible when you're comfortable.

ABOUT MARC FISHER FOOTWEAR COMPANY
Founded in 2005, Marc Fisher Footwear Company is a leading privately held multi-brand footwear company in the U.S., with expertise in design, sales, sourcing, distribution, and marketing. Its portfolio includes Easy Spirit, Calvin Klein, Nine West, EARTH, Tommy Hilfiger, Kenneth Cole, Hunter, Rockport, Cobb Hill, Dunham, GUESS, G by Guess, Bandolino, indigo rd., UNISA, and the namesake brands Marc Fisher and Marc Fisher LTD. The company's brands are sold worldwide through wholesale, specialty, and e-commerce channels.

ABOUT FFCF
The Fashion Footwear Charitable Foundation supports research and education programs to fight breast cancer. Funds donated from "Shoes for a Cure" are distributed to leading institutions for breast cancer research and education across the United States.

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SOURCE Easy Spirit