Eastbridge Consulting Group recognizes Symetra as a Voluntary Sales Growth Leader

Symetra's sales growth leads midsize carrier category

AVON, Conn., May 20, 2025 /PRNewswire/ -- Eastbridge Consulting Group has named Symetra as the 2024 Voluntary Sales Growth Leader in the midsize carrier category for its outstanding sales growth. Symetra reported voluntary sales increases of 39.5% in 2024, 34.1% in 2023 and 31% in 2022 to earn the annual recognition from Eastbridge for companies with $50 million to $199 million in sales.

Eastbridge recognizes carriers that exhibited voluntary sales growth above industry averages for the previous three years after publishing its annual "U.S. Voluntary/Worksite Sales Report." The voluntary/worksite market continued its upward trend in 2024 with total new business annualized premium of $9.53 billion, a 2% increase over 2023.

"Symetra produced the greatest leap in sales growth last year of any voluntary carrier in our study," said Nick Rockwell, president of Eastbridge. "We expect to see Symetra build on these outstanding results in the years to come."

"Symetra is incredibly proud to be recognized by Eastbridge Consulting Group as the 2024 voluntary sales growth leader in the midsize carrier category," said Todd Dzen, vice president of product and voluntary practice leader at Symetra. "This recognition is a tribute to our dedicated sales organization, distribution partners and workforce benefits support team. We remain committed to providing the innovative products and high-quality service our partners and customers expect from Symetra. We look forward to continued growth in 2025 and beyond."

All carriers participating in the "U.S. Voluntary/Worksite Sales Report" survey with at least $10 million in annual sales are eligible to win the Voluntary Sales Growth Leader recognition. To be considered for the award this year, a company must have exceeded the overall industry growth rates of 2% in 2024, 6.7% in 2023 and 5.4% in 2022. Midsize companies are those with new business annualized premium of $50 million to $199 million. Large companies are those with NBAP of $200 million or more, and small companies are those with NBAP of $10 million to $49 million.

Participating carriers receive a free copy of the "U.S. Voluntary/Worksite Sales Report" survey findings, including company-specific results. Carriers not currently participating that would like to be included in next year's survey can contact Eastbridge at [email protected] or (803) 782-0560.

About Eastbridge Consulting Group
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving companies focused on the voluntary/worksite benefits market in the United States and Canada. Follow Eastbridge on LinkedIn at https://www.linkedin.com/company/eastbridge-consulting-group.

About Symetra
Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, a diversified financial services company based in Bellevue, Washington. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent financial professionals and insurance producers. For more information, visit www.symetra.com.

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SOURCE Eastbridge Consulting Group