ESOP Partners Appoints Dave Reichenbacher as Chief Operating Officer

APPLETON, Wis., Sept. 17, 2026 /PRNewswire/ -- ESOP Partners, a firm dedicated to helping organizations build and sustain employee ownership, announced today that Dave Reichenbacher has joined the company as Chief Operating Officer (COO).

Reichenbacher brings a track record of operational leadership across professional services, technology, and digital marketing organizations, ranging from early-stage companies to large enterprises. Most recently, he served as Chief Operating Officer at Merkle | Cardinal Path, where he also held the role of Senior Vice President, Operations. In those positions, he led critical operational functions including resource management, systems and process design, talent and culture support, facilities, and IT infrastructure, with a focus on building scalable systems that improve delivery and profitability in a professional services environment.

Over the course of his career, Reichenbacher has helped organizations grow from the ground up, merge multiple entities into cohesive operations, and integrate teams and processes following acquisitions. His experience includes operational and client-facing leadership in analytics and search marketing at WebShare, technical program management and product development at Intel, and early-career engineering experience that helped shape his analytical and systems-oriented approach to leadership.

"Dave is a problem-solver by nature, and he brings the rare combination of structured operational rigor and a teacher's mindset," said Aaron Juckett, President and Founder at ESOP Partners. "As ESOP Partners continues to grow, his experience building systems, enabling teams, and optimizing resources will help us scale while staying true to our mission and culture."

Reichenbacher's leadership philosophy emphasizes that strong process enables strategy, a belief he applied in prior roles by implementing and managing systems such as customer relationship management (CRM) platforms, professional services automation tools, and collaborative work systems to support efficient service delivery.

"I'm excited to join ESOP Partners and help build the operational foundation that allows great teams to do their best work," said Reichenbacher. "I'm drawn to ESOP Partners' people-first mission and the opportunity to build scalable operational foundations that support long-term value creation."

Reichenbacher holds both a Bachelor of Science and a Master of Science from the University of Wisconsin–Madison. Grounded by a commitment to faith, family, and service, he is active in both his parish and the broader community. He leads a men's faith formation group at his Catholic parish and serves in leadership, mentoring, and instructional roles within USA Hockey and Wisconsin youth hockey officiating programs. These personal commitments translate professionally to his passion for teaching, developing others, and strengthening communities, values that align closely with ESOP Partners' mission and underscore the broader societal benefit of ESOPs in building shared prosperity through employee ownership.

About ESOP Partners

ESOP Partners helps organizations explore, implement, and sustain employee ownership through ESOPs (Employee Stock Ownership Plans). The firm provides guidance and support to help businesses build lasting value for employees, owners, and communities.

For more information, visit: www.esoppartners.com

Media Contact

Bill Zoelle
Marketing Manager
ESOP Partners
[email protected]

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SOURCE ESOP Partners