EDWARD ENNINFUL LAUNCHES EE72, A NEW GLOBAL MEDIA & ENTERTAINMENT COMPANY

EE72 Unites World-Class Talent & Partnerships to Shape a More Connected Future

LOS ANGELES, Feb. 17, 2025 /PRNewswire/ -- Edward Enninful, the creative force behind some of the most transformative moments in media and fashion, today announced the launch of EE72, a global media and entertainment company. The venture marks a bold new chapter in Enninful's singular career anticipating and inspiring the mood of the cultural zeitgeist.

EE72 emerges at a pivotal moment in our current cultural landscape, answering the call for authentic representation and storytelling that speaks to today's interconnected world. Through strategic partnerships with visionary creators and groundbreaking companies, EE72 will develop and produce transformational content, immersive experiences and innovative products that challenge audiences to see the world through new eyes.

"EE72 represents a natural progression of the foundation I've built my career on," says Enninful. "We're creating a space where creativity transcends boundaries, where diverse voices don't just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities."

The company will be led by Akua Enninful as co-founder and CEO, alongside Edward Enninful as co-founder and Chief Creative Officer.

At its core, EE72 embodies the spirit of authentic storytelling and boundless creativity, championing voices that disrupt traditional narratives. The company's vision is anchored in empathy and innovation, fostering meaningful connections across communities and cultures.

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About Edward Enninful OBE:
Edward Enninful is one of the most influential figures in global media and fashion, recognized for fundamentally reshaping the conversation around representation in these industries. Beginning his groundbreaking career as fashion director of i-D magazine at age 18, he went on to become the first Black editor-in-chief of British Vogue and European editorial director of Vogue. Under his leadership, British Vogue experienced unprecedented growth across both digital and print platforms. His transformative work earned him an OBE for services to diversity in the fashion industry, and his creative vision has influenced collaborations with the world's leading photographers, artists, and cultural figures. Known for placing diversity of perspective at the core of his work, Enninful has consistently broken new ground in storytelling and representation, making him one of the most significant voices in contemporary media and entertainment. Most recently, he served as global creative and cultural advisor of Vogue, where he continued to shape the future of media on a global scale.

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SOURCE EE72