Dutch Bros® New Drink is a Big Dill

No foolin' here, the Pickleback Rebel is available starting today

GRANTS PASS, Ore., April 1, 2025 /PRNewswire/ -- Rise and brine! The Pickleback Rebel™ is at Dutch Bros and it's no joke. The Pickleback Rebel is a dill-iciously bold new energy drink for pickle lovers and curious customers alike.

• The Pickleback Rebel is a pickle juice twist on our exclusive Dutch Bros Rebel^® energy drink for a truly unique flavor experience.

"We wanted to have fun with our customers this April Fools' Day. Is this drink for real or are we playing a prank?" said Tana Davila, chief marketing officer at Dutch Bros. "We're not ones for sharing with our customers something untrue, so this is the real dill. We love surprising everyone with unique flavor experiences that excite!"

The Pickleback Rebel debuts today, April Fools' Day,  at all 1,000+ Dutch Bros locations, while supplies last.

About Dutch Bros Coffee
Dutch Bros Coffee^® is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in Grants Pass, Oregon in 1992 and is now sharing its vibrant culture and fully customizable drinks at 1,000 locations and counting across 18 states. Dutch Bros serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel™ energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more.

Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to its mission of speed, quality and service, Dutch Bros is passionate about giving back to the communities it serves. Through local giving and annual company-wide initiatives, Dutch Bros makes impactful contributions to causes across the country.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!

Media Contact:
Olivia Ortiz 
[email protected]

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SOURCE Dutch Bros Coffee