Draup Unveils Etter.ai to Operationalize AI Across the Workforce

Reimagined agentic workflows and new Etter Console help HR leaders redesign roles, quantify ROI and build future-ready teams

THE WOODLANDS, Texas, Sept. 17, 2025 /PRNewswire/ -- Draup, a global leader in enterprise talent intelligence, today announced Etter.ai, a next-generation agentic AI platform that helps enterprises transform roles, quantify AI's impact and enable future-ready teams. As AI reshapes work across business functions, Etter enables enterprises to future-proof workforce strategies through human-machine synergies.

What's new with Etter.ai
At its core, Etter measures the impact of AI on roles inside organizations and gives leaders a structured way to validate and course-correct for accuracy. Guided by learnings from early users, the platform has been completely reimagined for the Agentic UI era, with effortless, intuitive workflows that enable teams to move from insight to action with minimal friction.

The new Etter Console serves as a command center to design, orchestrate and monitor automations. It makes the complex work of AI transformation feel simple. With a human-in-the-loop, collaborative design, Etter brings clarity and control to the most complex workforce transformations enterprises face today.

Additional key features include:

• Task Decomposition & Classification – decomposes each role into underlying tasks and classifies them into three clear buckets: AI, Human and Human + AI, with explainability built in
• Automation Trajectory Modeling – estimates the rate at which automation may occur and quantifies the expected cost savings alongside headcount impact over time using Draup's models
• Financial Simulator (3-5 Years) – forecasts cost savings and headcount reduction across multiple scenarios, helping Finance and HR align on investment, redeployment and reskilling plans

Whether planning for AI disruption, redesigning roles or preparing teams for the future, Etter is the strategy-execution engine that connects intent to measurable outcomes.

"With the new Etter.ai, we've reinvented what workforce planning looks like in the Agentic UI era," said Vijay Swaminathan, co-founder and CEO of Draup. "AI is reshaping the foundations of work. The challenge for enterprises is knowing what to automate, what to augment and where to upskill. Etter delivers actionable clarity through workflow-driven intelligence."

Why Draup
Draup is trusted by 300+ enterprises, including five of the Fortune 10, to guide critical workforce transformation decisions. Built on multi-dimensional labor and market data spanning 1.5M+ companies, 850M+ professionals, 12K+ skills, 4M+ career paths and more, Etter delivers unmatched visibility at the task and skill level across the full workforce-planning lifecycle.

"Every business leader is trying to understand how AI will transform its workforce, and this means jobs, roles, skills and systems," said Josh Bersin, Founder and CEO of The Josh Bersin Company. "Etter from Draup is one of the most advanced, groundbreaking tools I've seen to help leaders, managers and HR professionals quickly understand how to redesign jobs to leverage AI."

Draup's Etter.ai is available to enterprise customers today. Existing customers can contact their account teams; new customers can request a demo.

Learn more about how Draup can help your organization turn data into workforce strategy at https://draup.com/.

Meet Draup at HR Tech, Las Vegas
Draup is at HR Tech this week from Sept. 16-18. To learn more about Etter.ai and speak with Draup's global workforce experts while on-site, visit booth #1614.

About Draup: 
Draup is a leading Talent Strategy Platform that delivers multi-dimensional global labor and market data to drive enterprises' Workforce Planning, Recruitment & Transformative Skills Architecture initiatives. Draup supports HR Leaders in optimizing their workforce strategies by helping them address evolving workforce needs, assess global talent & peer group landscape, and design career paths for long-term success. With real-time access to granular data and personalized insights, Draup empowers customers with actionable intelligence & recommendations to strengthen their talent strategies.

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SOURCE Draup