Curo Group Rebrands as Attain Finance

- Rebranding Aligns with Company’s Evolving Vision and Customer-Centric Focus -

GREENVILLE, S.C.--(BUSINESS WIRE)-- Curo Group Holdings, LLC (“Curo” or the “Company”), a leading consumer finance company, today announced that, effective immediately, it has rebranded the Company to Attain Finance.

The rebranding is the latest milestone in the Company’s growth and evolution, and underscores an enhanced focus on its commitment to customers and their financial goals through best-in-class financial solutions and exceptional service.

“Our new name marks another exciting chapter in our journey, as we focus on delivering innovative financial solutions that help our customers thrive and attain financial security,” said Doug Clark, Chief Executive Officer of Attain Finance. “While our name is changing, our commitment to serve our customers remains unwavering.”

As part of the rebranding and continued alignment of the business, Attain Finance is consolidating its 390 US branches into one US brand name, Heights Finance, while maintaining its LendDirect and Cash Money brands in Canada through its 154 branches.

“Attain Finance best represents our broader corporate intentions, the ambitions of our customers and our forward-thinking approach – to Attain,” added Mr. Clark. “Customers can expect the same high level of quality, integrity and reliability they’ve come to trust. We’re excited about the future and more committed than ever to delivering solutions that empower our customers, partners and communities.”

About Attain Finance

Attain Finance is a leading consumer credit lender serving U.S. and Canadian customers for over 50 years. Our roots in the consumer finance market run deep. We’ve worked diligently to provide customers a variety of convenient, easily accessible financial services. Our decades of diversified data power a hard-to-replicate underwriting and scoring engine, mitigating risk across the full spectrum of credit products. We operate under a number of brands including Cash Money®, LendDirect®, Heights Finance, Southern Finance, Covington Credit, Quick Credit and First Heritage Credit.

For more information about Attain Finance, please visit www.attainfinance.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250205474079/en/

Media Contact
E-mail: [email protected]

Source: Attain Finance

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