Curb and Newsmax Drive the Future of Digital-Out-Of-Home

This partnership brings national news to riders and high-value exposure to advertisers across 15,000 screens in more than 65 markets.

NEW YORK, Sept. 30, 2025 /PRNewswire/ -- Curb, North America's leading taxi solutions and ride-hailing app for licensed taxis and for-hire rides, today announced a partnership with Newsmax to bring national news programming to its Taxi TV platform. The collaboration highlights how mobility-based media is reshaping the digital out-of-home (DOOH) industry by combining scale, engagement, and accountability in a brand-safe environment.

For more than two decades, Taxi TV has shaped the evolution of in-vehicle DOOH—pioneering addressable targeting, full-sight/sound/motion creative, and fraud-free delivery to drive measurable results. Today, Curb builds on this legacy with more than 15,000 screens across 65 U.S. markets, generating over 2.3 billion annual impressions in a uniquely captive environment. Innovations like Curb Journey Connect extend campaigns beyond the ride, creating an integrated DOOH experience that engages riders before, during, and after their trip for maximum impact.

The platform is designed to maximize rider attention with a mix of viral influencer content, national news, hyperlocal weather, entertainment, and premium advertising. As an open publisher ecosystem, Curb redefines mobility media, creating space for established networks, digital-first innovators, and independent creators alike.

"Curb is building an ecosystem where premium content meets measurable delivery," said Lizclaire Tamam, Director of Marketing & Media at Curb. "Partnering with Newsmax strengthens our ability to deliver accountable, revenue-driving media at scale while enhancing the rider experience. By combining addressability, transparency, and engaging programming, we're creating a platform that delivers ROI for advertisers, growth for partners, and lasting value for riders."

The timing of this expansion aligns with continued DOOH growth, as marketers seek more addressable, brand-safe channels amid rising digital transparency concerns. Recent industry data shows the OOH sector generated $2.86 billion in Q2 2025, with DOOH accounting for 36% of that total. These trends reinforce DOOH's expanding role as a cornerstone of modern media strategies.

"Curb's Taxi TV network brings Newsmax, the #4 news network and the #6 cable network overall according to Nielsen, into a powerful new distribution channel that reaches people on the move," said Andy Biggers, Newsmax's Senior Vice President of Distribution. "This partnership expands our ability to reach audiences in major markets and gives our advertisers and sponsors direct access to consumers in an impactful, full-screen, sound-on environment."

The addition of Newsmax builds on Curb's expanding content ecosystem, which already includes Curb Creators, TikTok, premium weather, and more. Looking ahead, Curb remains focused on growing Taxi TV into a multi-vertical media platform that serves riders, advertisers, and content partners alike, reinforcing its leadership in the rapidly evolving DOOH landscape.

For more information about Curb, visit www.gocurb.com.

About Curb
Curb reimagines urban mobility with a driver-first approach, offering upfront pricing and unparalleled transparency. Connected to over 100,000 drivers in 65+ cities across the U.S. and U.K., Curb powers millions of rides and billions of dollars in payment transactions annually. Its innovative platform unifies taxis and for-hire vehicles, serving passengers, drivers, and fleet management. Curb's B2B services support transit agencies, healthcare providers, and businesses, while Taxi TV and Curb Journey Connect reach billions with targeted advertising.

Media Contact:
West of Fairfax for Curb
[email protected]

About Newsmax
Newsmax Inc. is listed on the NYSE (NMAX) and operates, through Newsmax Broadcasting LLC, one of the nation's leading news outlets, the Newsmax channel. The fourth highest-rated network is carried on all major cable and satellite systems. Newsmax's media properties reach more than 40 million Americans regularly through Newsmax TV, the Newsmax App, its popular website Newsmax.com, and publications such as Newsmax Magazine. Forbes has called Newsmax "a news powerhouse."

For more information, please visit Investor Relations | Newsmax Media, Inc.

Investor Contacts
Newsmax Investor Relations
[email protected]

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SOURCE Curb