Crunch Stone Mountain Announces One-Day Cyber Sale

One-Day Event Offers Exclusive Founding Rates and Member Perks

ATLANTA, Oct. 1, 2026 /PRNewswire/ -- Blue Ridge Fitness Holdings LLC, a subsidiary of leading Crunch Fitness franchise group CR Fitness Holdings, is celebrating the upcoming opening of Crunch Stone Mountain with a one-day Cyber Sale on Saturday October 3rd, offering exclusive founding membership rates and member perks.

Located at 4051 Stone Mountain Highway, Unit D105, Lilburn, Georgia, this brand-new, 28,262 square-foot state-of-the-art fitness center represents a $5 million investment in the community and will bring Crunch's latest 3.0 club experience to the Lilburn / Stone Mountain area.

For one day only on October 3^rd, prospective members can visit CrunchStoneMountain.com to take advantage of exclusive online-only membership deals, including memberships starting at $9.99 per month with $0 enrollment fees and the opportunity to save up to $60 annually on select membership options. The first 500 members to join will receive exclusive perks, such as a limited-edition t-shirt, discounts on personal and small-group training, and additional offers.

Crunch Stone Mountain will also host an in-person Cyber Sale Party from 9 a.m. to 5 p.m. that same day, during which the community can tour the club, meet the team, and get a first look at the amenities before the club opens.

The club will feature Crunch Fitness's latest 3.0 club design, delivering top-quality cardio and strength training equipment alongside a variety of premium amenities. The club will include Olympic platforms, a Group Fitness Studio, a Ride Cycle studio, Hot Studio, HIITZone functional training area, a Relax and Recover area with HydroMassage®, full-service locker rooms with saunas, and more, creating a dynamic, inclusive environment designed for all fitness levels.

"We're proud to expand our Atlanta footprint with Crunch Stone Mountain," said Tony Scrimale, CEO of CR Fitness Holdings. "Atlanta has a strong, active community, and we look forward to delivering a high-energy, welcoming gym where everyone feels supported in their fitness journey."

The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.

For more information or to take advantage of one-day Cyber Sale pricing, visit CrunchStoneMountain.com on October 3^rd.

About Blue Ridge Fitness Holdings, LLC

Blue Ridge Fitness Holdings, a subsidiary of CR Fitness Holdings, currently operates 22 Crunch gyms across Georgia, North Carolina and Tennessee and is on track to operate nearly 25 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 99 Crunch Fitness locations.

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SOURCE CR Fitness Holdings, LLC.